SOURCE: Web Analytics Association

September 18, 2007 08:58 ET

Web Analytics Association Announces Free Webcast: "Web Analytics - Money, Jobs and Education: How to Advance Your Career and Find Business Opportunities"

WASHINGTON, DC--(Marketwire - September 18, 2007) - As part of its fall education lineup, the Web Analytics Association (WAA) is hosting a free webcast for web analytics professionals of all levels titled "Web Analytics - Money, Jobs and Education: How to Advance Your Career and Find Business Opportunities." Analytics experts Jim Novo, Linda Burtch, Megan Burns and Seth Romanow will lead the discussion on Thursday, September 20, at 12:00 p.m. ET.

Registration for the webcast is open to both WAA members and non-members. Attendees will learn how to find business opportunities in web analytics that will help them advance their careers. Analysts of all levels, from agencies to consultants, will gain valuable insight into what employers are looking for, what their peers are doing to land their next job and what the business opportunities are in this growing industry.

About the Speakers:

Jim Novo is a customer analysis consultant with a 25-year track record of generating exceptional returns on customer marketing program investments. Jim is the author of "Drilling Down: Turning Customer Data into Profits with a Spreadsheet" and co-author of "The Marketer's Common Sense Guide to e-Metrics."

Linda Burtch is a managing director at Smith Hanley Associates LLC. Linda specializes in placing web analysis professionals across the country at major corporations, advertising agencies, consulting firms and start up companies.

Megan Burns, senior analyst at Forrester Research, is a leading expert in customer experience measurement, metrics, and ROI and author of the report "The Business Case For Web Analysts: Dedicated Staff Turns Up The Volume On Productivity."

Seth Romanow is the senior director of customer intelligence and analytics for Platforms and Solutions (MXPS). Seth and his team are chartered with collecting and managing web traffic and customer data for and providing actionable insight through the development of business intelligence tools and advanced analytics.

The session will be moderated by Brian Induni, WAA executive director and is sponsored by eMetrics Marketing Optimization Summit, Washington, DC, Oct 14-17, 2007. To register, visit:

About The Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit

Contact Information

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