SOURCE: Web Analytics Association

May 05, 2008 08:00 ET

Web Analytics Association Announces New Board of Directors

SAN FRANCISCO, CA--(Marketwire - May 5, 2008) - The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the newly elected directors for 2008-2009. Comprised of individuals from across the US, Canada and Europe, the Board reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession.

WAA Chairman Jim Sterne said, "The WAA is growing and maturing, and this new Board is a wonderful mix of talent and geography. The cumulative experience of these people is exceeded only by their cumulative IQ. We have a great team for tackling our objectives for the coming year."

The following members will serve the Board for the coming year:

--  Vicky Brock, Highland Business Research, Inverness Highlands, Scotland
--  June Dershewitz, Semphonic, San Francisco, CA
--  Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada
--  Avinash Kaushik, Author, Analytics Evangelist -- Google, Mountain
    View, CA
--  Alex Langshur, PublicInsite, Medford, MA
--  Neil Mason, Applied Insights, Oxford, England
--  Lauria Paxia, I.C.C. S.r.l., Catania, Italy
--  Seth Romanow, Microsoft, Redmond, WA
--  Marshall Sponder, Monster Worldwide, New York, NY
--  Robbin Steif, LunaMetrics, LLC, Pittsburgh, PA
--  Jim Sterne, Target Marketing, Santa Barbara, CA
--  April Wilson, The Dallas Morning News, Dallas, TX

About the Web Analytics Association

Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,500 members worldwide, representing over 40 countries and a broad spectrum of expertise.

In addition to serving as a forum for members to discuss a wide range of issues related to the web analytics profession, the association works to build and elevate the profession through advocacy and education, and serves as the industry's unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at

Contact Information