SOURCE: Web Analytics Association

November 19, 2008 10:10 ET

Web Analytics Association Announces Upcoming December Webcast: "5 Dos and Don'ts for Behavioral Segmentation, Targeting & Interactive Marketing"

WAKEFIELD, MA--(Marketwire - November 19, 2008) - The Web Analytics Association (WAA) is pleased to introduce its latest upcoming Webcast, "5 Dos and Don'ts for Behavioral Segmentation, Targeting & Interactive Marketing." The discussion, set to take place Thursday, December 4, from 12:00 to 1:00 p.m. EST, will be led by Gary Angel, co-founder, president and chief technology officer of Semphonic, and Anil Batra, chief analytics officer of Ascentium, both well known thinkers in the field with over three decades of experience between them.

This free Webcast is open to the public and hosted by director of product marketing and strategy at Unica, Akin Arikan. Attendees will learn the best practices and common mistakes in online behavioral segmentation, behavioral targeting and interactive marketing. The discussion will give attendees valuable insight into how online marketers can incorporate these tools to become truly interactive and improve ROI without becoming overwhelmed.

"The WAA is so fortunate to have attracted the best and brightest to help educate the business world on the practical, tactical side of optimizing online marketing," said Jim Sterne, chairman of the Web Analytics Association. "Gary and Anil speak from direct experience with hundreds of clients and are very clear communicators. The addition of Akin (author of 'Multichannel Marketing: Metrics and Methods for On and Offline Success') as moderator is a bonus!"

About the Speakers:

Gary Angel co-founded Semphonic and is its president and chief technology officer. He's responsible for leading Semphonic's development of Web analytics and SEM decision making tools for Web marketing professionals. Gary has over twenty years of experience in decision support, CRM, and software development.

Anil Batra has over 10 years of experience in consulting, business intelligence, Web analytics, online advertising and behavioral targeting. In his current role at Ascentium, Anil helps companies use Web channel data to improve online business results.

The session will be moderated by Akin Arikan, director of product marketing and strategy at Unica, the December Webcast sponsor.

To register, visit

About The Web Analytics Association

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, and developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,800 members worldwide, representing forty countries and a broad spectrum of expertise.

In addition to serving as a forum for members to discuss a wide range of issues related to the Web analytics profession, the association works to build and elevate the profession through advocacy and education, and serves as the industry's unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at

Contact Information

  • Media Contact:

    Carla Vicens
    blast! PR for the Web Analytics Association
    (919) 833-9975 x10
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