SOURCE: Web Analytics Association

September 15, 2008 08:00 ET

The Web Analytics Association Partners With the Direct Marketing Association to Bring the "WAA Base Camp" Workshop to DMA08 in Las Vegas

LAS VEGAS, NV--(Marketwire - September 15, 2008) - The Web Analytics Association (WAA) has partnered with the Direct Marketing Association (DMA) to offer its WAA Base Camp workshop series at the DMA08 Conference and Exhibition in Las Vegas on Sunday, October 12 at the Las Vegas Hilton.

DMA08, the global event for integrated marketing, will host one of the Web Analytics Association's many Base Camp workshops offered throughout the year, and all DMA08 attendees are invited to register.

The WAA Base Camp workshop is intended for newcomers to gain a solid foundation of web analytics knowledge. During the one-day workshop, attendees will have the option to choose from three concurrent sessions designed specifically by the Web Analytics Association to provide an introduction to the methods and practices of measuring online marketing success.

For newcomers, the "Introduction to Web Analytics" workshop will offer a high level overview of web analytics, including insight into the background of web analytics, how to get started and what to expect.

Another option, ideal for those responsible for driving traffic, online advertising, search or email marketing, the "Online Marketing Campaign Optimization" workshop will provide a valuable introduction to measuring and managing online campaigns.

The third workshop, "Web Analytics for Site Optimization," will offer tips on improving website effectives and review the latest tools and techniques for site optimization.

The DMA08 keynote lunch on "How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership," is also included for Base Camp attendees and will feature Joseph Jaffe, founder and president of CRAYON.

The Web Analytics Association encourages DMA08 attendees to take advantage of these invaluable introductory workshops. All three sessions will run simultaneously from 9:00 a.m. to 4:30 p.m., with a 90-minute lunch break and two 15-minute coffee breaks.

WAA members will receive a $200 discount off the regular DMA member rates for the DMA08 Conference and Exhibition on October 13-15. Note that early bird pricing for the WAA Base Camp workshop will end September 21.

For more information and to register, please visit:

About the Web Analytics Association:

Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertises.

In addition to serving as a forum for members to discuss a wide range of issues related to the web analytics profession, the association works to build and elevate the profession through advocacy and education, and serves as the industry's unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at

Contact Information

  • WAA Media Contact:
    Carla Vicens
    blast! PR
    (919) 833-9975 x10
    Email Contact