SOURCE: Web Analytics Association

Web Analytics Association

April 19, 2011 14:46 ET

Web Analytics Association Symposium in Boston to Address the Evolution of Analytics

WAKEFIELD, MA--(Marketwire - Apr 19, 2011) - On May 23, the Web Analytics Association (WAA) will host a symposium and networking event in Boston, MA. Taking place at the Westin Waltham Boston Hotel, the theme of the event is "The Evolution of Analytics," and the symposium will address multi-channel analytics strategies across online, offline, social and mobile. Attendees of this half-day event will hear lessons-learned, best practices and new ideas that can be applied immediately to better meet the continuously evolving challenges and opportunities in the analytics space. The Symposium will begin at 12:30 p.m. and end at 5:30 p.m. with a networking reception to follow.

The web analytics space has evolved significantly over the past five years, expanding its focus beyond websites and looking holistically at marketing optimization across channels, such as social media, mobile and offline, and moving toward advanced analytical concepts, such as prediction and automation.

Tom Davenport, author of "Competing on Analytics: The New Science of Winning," will keynote the Boston Symposium. Additional speakers include Suresh Vittal, vice president and practice leader of customer intelligence for Forrester; John Lovett, member of WAA board of directors and senior partner of Web Analytics Demystified; Eric Hansen, CEO and founder of SiteSpect; Dennis Mortensen, CEO and founder of VisualRevenue; David Cancel, CEO and founder of Performable; Jonathan Corbin, engagement manager for Adobe; Lee Isensee, product marketing manager for IBM; Matthew Langie, senior director of product marketing for Adobe; and Judah Phillips, senior director of global site and business analytics & reporting for Monster Worldwide.

"The past two WAA Symposiums have been so successful because the organization has created an environment of true discovery and learning that gets attendees excited. Takeaways from the sessions can be applied directly to challenges analysts are facing today, and the networking and opportunity to engage with peers and experts is unparalleled. We look forward to bringing the WAA Symposium to the web analytics industry and community in Boston," said Judah Phillips, steering committee member of the Boston Symposium and senior director of global site and business analytics & reporting for Monster Worldwide.

The WAA Boston Symposium is sponsored by Adobe. WAA members can register at a discounted fee of $15, and non-members pay only $50 to attend. To register or learn more information, please visit: http://www.webanalyticsassociation.org/?page=boston_symposium#sponsors. Sponsorships are available.

About The Web Analytics Association
Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for the WAA
    (919) 833-9975 x7003
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