SOURCE: Semphonic; Web Analytics Demystified

March 06, 2008 08:30 ET

Web Analytics Demystified and Semphonic Co-Sponsor 2nd Annual X Change Conference

Intimate Gathering of Leading Web Analytics Professionals Set for August 18 and 19, 2008 at Ritz Carlton, San Francisco

NOVATO, CA and PORTLAND, OR--(Marketwire - March 6, 2008) - The 2nd Annual X Change Conference will be held in San Francisco on August 18th and 19th and will be co-sponsored by Web Analytics Demystified and Semphonic, two of the leading web analytics firms in the United States.

X Change is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches.

"As a frequent conference speaker I was amazed at how different X Change is and how much value it provides to industry experts and practitioners alike," says Eric Peterson, CEO of Web Analytics Demystified. "I partnered with Semphonic to produce X Change because I really believe the conversational environment -- industry experts 'talking with' instead of simply 'talking to' -- creates tremendous value for all attendees and is a refreshing change of pace."

X Change consists entirely of small group conversational "huddles" where participants get to talk and work with leading industry experts. Last year's conversations were facilitated by experts from companies like Web Analytics Demystified, Semphonic, Digitas, Reed Business Interactive, Visual Sciences, Omniture, Enquiro, WebSideStory, WebTrends, and many more. Event participants included top Fortune 500 companies from Advertising, Financial Services, Pharmaceuticals, Entertainment, Retail, Publishing and IT.

According to Gary Angel, President of Semphonic, "The goal of X Change is to bring 100 of the brightest minds in web analytics together in a place and in a format that lets them truly interact and learn. I think the attendees at last year's exchange agreed that it was one of the most unique and productive conferences they'd ever attended. By keeping the event intimate we ensure that every participant gets their voice heard and opinion represented."

At X Change, attendees select from a wide variety of small group "huddles." These sessions will be facilitated by leading experts in web analytics -- each picking the topics that they care most about. These practitioners will work peer-to-peer with attendees on subjects as diverse as analysis-based reporting, mobile measurement, analytics data integration, and new directions in areas like voice-of-customer and customer-experience-management combined with web analytics. Most huddles have at last 2-3 experts involved and the participants represent some of the most advanced users of web analytics in the world.

To learn more about the X Change Conference and attend, please contact

About SEMphonic

SEMphonic has over 10 years of experience as a web analytics consultancy for agencies and companies such as Answers.Com, American Express, AOL, Care2, Charles Schwab, Intuit, Morgan Stanley, Nokia, NPD, SurePoint Lending and many others. Semphonic has partnered with most of the major web analytics tool vendors and provides a range of services including tool evaluation, tagging, implementation and rollout support, end-user and analytic training, report development, highly targeted deep-dive analytic projects, SEM analytics, and full-service web analytics outsourcing. SEMphonic is headquartered in Novato, California. Visit us at for more information.

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic guidance to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet. Visit Web Analytics Demystified at for more information.

Contact Information

  • Media Contacts:

    Eric T. Peterson
    Web Analytics Demysitified
    Tel: 503.282.2601
    Email: Email Contact

    David Libby
    Two Pins Public Relations
    for Semphonic
    Tel. 510.868.4903
    Email: Email Contact