SOURCE: Web Analytics Association

August 14, 2007 09:19 ET

Web Analytics Is Easy! Industry Expert Eric T. Peterson Explains via Webcast Presented by the Web Analytics Association

WASHINGTON, DC--(Marketwire - August 14, 2007) - Today the Web Analytics Association (WAA) announced a webcast for its members titled "Web Analytics is Easy!" Presented by best-selling web analytics author, consultant and practitioner Eric T. Peterson, the webcast will deliver web analytics success strategies and advice to professionals and marketing decision makers of all levels. The event takes place on August 29, 2007, beginning at 12:00 p.m. EDT.

Peterson is a pioneer in the web analytics field and renowned as an expert on the topic through his books, "Web Analytics Demystified," "Web Site Measurement Hacks," and "The Big Book of Key Performance Indicators." He is a regular speaker at shows such as the eMetrics Marketing Optimization Summit, Search Engine Strategies,, eTail and more, and highly quoted by national business publications such as the New York Times, Wall Street Journal, BusinessWeek and CNN Money.

During the webcast, Peterson will outline his strategy for making web analytics easier. Drawing from over a decade of experience in the field and recently collected data, Peterson will educate analysts and marketers on the common pitfalls and strategies to avoid them. Web Analytics Association members of all technological backgrounds and skill sets are encouraged to attend to learn the techniques for succeeding in web analytics for the first time, or to brush up on the basics.

"My goal for this webcast is to cover the basics as well as teach WAA members how to approach web analytics strategically to make the most out of their investment," said Peterson. "It's easy to be overwhelmed by the volume of metrics and reports that analytics professionals receive every day, but if you set specific goals and avoid some of the common mistakes, web analytics can positively transform your organization. This presentation will serve as a great lesson to get beginners started off on the right foot as well as a reminder to those of us already entrenched in the field."

The "Web Analytics is Easy!" webcast will be moderated by WAA Executive Director Brian Induni. Following the presentation, Peterson will be available for an extended question and answer session. For more information or to register, please visit

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic guidance to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world.

About the Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit

Contact Information

  • WAA Media Contact:
    Carla Vicens
    blast! PR
    (919) 833-9975 x10
    Email Contact