Web Of Change

Web Of Change

September 20, 2005 07:30 ET

"Web of Change" Conference Gathers Virtual Civic Leaders

Attention: Assignment Editor, Business/Financial Editor, Environment Editor, News Editor VANCOUVER BC--(CCNMatthews - Sept. 20, 2005) - When Katrina spawned well meaning but chaotic web efforts to reunite families and raise volunteers, it was Innovation Funders Network and CivicSpace Labs' "Katrina PeopleFinder" that captured headlines and hearts by turning the internet into an effective humanistic tool for responders instead of the bureaucratic labrynth it had become. The leaders of these organizations along with other social innovators working at the intersection of online communications, advocacy and technology will convene at the "Web of Change" conference to be held at Hollyhock Centre from September 21 -September 25, hosting such sessions as "From Moments to Movements," which will detail how masses of people and organizations can be mobilized effectively in response to global events.

In its 5th year, "Web of Change" attracts the leading thinkers and do-ers in online listbuilding, fundraising, community building, and storytelling. Designed for communications managers and e-campaigners at NGO's, companies with social missions, and consultants supporting the sector, the conference provides attendees the opportunity to present their branding, technology, or fundraising and listbuilding challenges to a group of leading experts and peers for review.

"18-34 year olds now spend more time online than they do watching television," said Jason Mogus, founder of "Web of Change" and CEO of Communicopia, the online marketing firm that attracted international media attention last year when it launched www.CanadianAlternative.com, a website that promoted Canada to disaffected Americans in the wake of last year's US elections. "Web of Change is about gathering online business leaders and figuring out how to harness that shift among this critical demographic to affect positive social change," he added.

Attendees to the conference include representatives from leading Canadian and US NGO's including Amnesty International US, Greenpeace Canada, David Suzuki Foundation, and Environmental Defense; alternative media sources TheTyee.ca, Alternet,org, and Independent World Television; and leading vendors supporting the growing social change market including GetActive Software, WhatCounts, and Bryght. In addition to those involved with Katrina PeopleFinder and Communicopia, other presenters include online campaigners from the national Humane Society US and Mercy Corps who will discuss how they raised millions of dollars and connected with hundreds of thousands of new donors.

Web of Change is part of a new stream of programming at Hollyhock Centre targeting business and social leaders working towards making the world a better place. Hollyhock is Canada's leading educational retreat centre -- a place for individuals and groups to come together to promote vision, renewal, strategy, skill development, team building, well-being, and social change. For further information on Hollyhock Centre, please visit http://www.hollyhock.ca For further information on Web of Change, please visit www.webofchange.org /For further information: Susan McLennan
Babble On Communications
(416) 699-1846
Cell: (416) 525-5177



Contact Information

  • Susan McLennan, Babble On Communications
    Primary Phone: 416-699-1846
    Secondary Phone: 416-525-5177
    E-mail: s.mclennan@sympatico.ca