SOURCE: SiteSpect

SiteSpect multivariate testing

September 15, 2009 09:10 ET

Web Optimization Firm SiteSpect Announces European Expansion

Opens European Presence in The Netherlands

BOSTON, MA and BREUKELEN, THE NETHERLANDS--(Marketwire - September 15, 2009) - SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and targeting solutions, today announced the opening of its first European office in Breukelen, The Netherlands.

"Our European expansion is the result of growing customer demand for SiteSpect's non-intrusive approach to website optimization worldwide," said Eric J. Hansen, Founder and CEO of SiteSpect. "With SiteSpect, online marketers can test and target anything on their website without page tagging, enabling them to provide the most effective user experience."

Joining SiteSpect as its European manager is Frank Overbeek, previously the general manager of Memetrics Benelux. Overbeek also co-founded Orange Valley, a well-known Internet marketing and optimization agency, and has also served as the co-organizer of the Design for Conversion conferences.

"I am very pleased to bring SiteSpect's unique approach to testing and targeting to the European market," Overbeek stated. "Companies have their web analytics in place and are now looking for the next step in optimizing their websites. With SiteSpect's non-intrusive approach, this optimization is both easy and effective."

SiteSpect's unique patent-pending technology allows the world's most successful online businesses to create test campaigns and optimize conversions without page tagging, JavaScript, or site content changes. SiteSpect's technology is 100% turnkey, sparing marketers the implementation and maintenance headaches of competing solutions. SiteSpect integrates with all major third-party web analytics solutions, and professional services are available if needed.

SiteSpect's new European headquarters are located at De Corridor 27, 3621 ZA Breukelen, The Netherlands. The telephone number is +31 20 8202082.

To Learn More

-- Visit SiteSpect's website

-- Free multivariate testing articles and resources

-- View some of SiteSpect's clients

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900 in the U.S. or +31 20 8202082 in Europe.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Contact Information

  • Contact:
    Kim Ann King
    Chief Marketing Officer
    SiteSpect, Inc.
    617-859-1900, extension 706
    kking@sitespect.com