SOURCE: Web Wise Kids

Web Wise Kids

October 07, 2010 11:30 ET

Web Wise Kids Awarded Grant From the ESA Foundation

Grant Will Support the Distribution of Cell Phone Safety Game

SANTA ANA, CA--(Marketwire - October 7, 2010) - Web Wise Kids, the recognized leader in Internet safety for youth, today received a grant from the ESA Foundation, which is the philanthropic arm of the U.S. computer and video game industry. The grant will enable Web Wise Kids to reach middle school students with "It's Your Call," their award-winning cell phone safety game.

"We value the entertainment software industry's commitment to connecting students to educational computer and video games," said Judi Westberg Warren, president of Web Wise Kids. "The distribution of 'It's Your Call' will enable Web Wise Kids to inspire students to be responsible citizens in their digital lives. The game is fun, educational and engaging for youth."

Recent data shows 44% of teens acknowledge that sexually suggestive text messages are commonly shared with people other than the intended recipient. "It's Your Call" is a simulated learning experience that allows users to play out difficult situations in the safety of cyberspace before they live them out in real life. The game offers teens guidance about responsible cell phone behavior and teaches them how to use technology to enhance their personal safety. In the game, students become a live action character in an interactive movie and are presented with a series of difficult decisions in a slice-of-life context.

"We are proud to partner with organizations like Web Wise Kids, which are making a difference in the lives of America's youth," said Jenny Lai, vice president of the ESA Foundation. "In addition to tackling important issues, our partners are contributing to a more digitally advanced generation."

Web Wise Kids empowers youth and families to make wise choices in their digital lives. They use interactive computer games to provide simulated experiential learning to encourage students to be responsible and safe citizens. This generates a heightened awareness among kids and parents on how to avoid dangerous, inappropriate, or unlawful online behavior.

For more information on Web Wise Kids, visit Follow Web Wise Kids on Twitter at @webwisekids, Facebook at or YouTube at

About Web Wise Kids
Web Wise Kids is a national non-profit organization dedicated to empowering today's youth to make wise choices online through easy-to-use, school-approved Internet safety education programs. Today's e-generation is taught valuable lessons using unique computer games with fun, interactive simulations based on real-life criminal cases. Web Wise Kids programs have reached more than ten million children and thousands of parents nationwide in conjunction with school systems, law enforcement, and community-based youth organizations. They are celebrating 10 years of service this month.

Contact Information

    Laura Paden
    For Web Wise Kids