SOURCE: iNeoMarketing

September 07, 2005 09:00 ET

Web Workshop Allows Marketers to Build B2B Lead Generation Programs Online

New OnDemand Application Provides Marketing Professionals With a Simple Means to Forecast and Budget for Lead Generation Activities

HERNDON, VA -- (MARKET WIRE) -- September 7, 2005 -- For business-to-business marketers, there is a decided shift from branding activities to lead generation activities, which has caused a host of challenges for the marketing professional including the proper method of forecasting and budgeting. In response to these challenges, iNeoMarketing, the digital marketing agency for business-to-business companies, announces that it is hosting a new Web workshop entitled "How to Build an ROI-driven B2B Lead Generation Plan," taking place live on September 13, 2005 at 2 p.m. Eastern time.

"B2B marketers face a myriad of challenges including the ever-increasing pressure to drive additional revenue for their organizations while utilizing a decreasing budget," said Joseph Rizzo, President and CEO of iNeoMarketing. "Marketing planning for 2006 will call for pinpoint accuracy associated with the allocation of scant budgeting dollars for lead generation activities. However, there are tools at the disposal of the marketing professional that dramatically assists in their forecasting and budgeting efforts."

During this new Web workshop, participants will have the opportunity to build a lead generation plan online while the event is in progress. Using NeoMarketer™, iNeoMarketing's proprietary Lead Generation PlanBuilder Application, the user will be able to accurately forecast the required number of leads for their organization, and create an accurate lead generation plan and marketing budget utilizing digital marketing tactics. Parties interested in registering for this Web workshop can do so at

iNeoMarketing's NeoMarketer allows companies to accurately build complete lead generation programs so that they can know exactly how many leads they need, swiftly create an accurate budget for their lead generation efforts, and enjoy a complete lead generation program for their ongoing use. NeoMarketer, for use by end-user organizations as well as advertising agencies and marketing consultants, is available online by contacting iNeoMarketing via its web site at

About iNeoMarketing

iNeoMarketing is a digital marketing agency serving business-to-business companies, focused on creating and executing cost-effective lead generation plans to drive revenue opportunities for its clients. iNeoMarketing provides measurable solutions for all aspects of digital marketing: from budgeting, forecasting, and analysis, to creative, media planning and placement, to metrics and reporting. Clients include Prudential Relocation, The Company Corporation, Menke and Associates, and Jim Brickman Concerts. iNeoMarketing's offices located in Northern Virginia, and can be reached at 703-453-9120 or via its website at

Contact Information

  • Contact:
    Paul Economon
    Phone 703 453 9120
    Fax 703 453 9170