April 19, 2011 11:08 ET Draws on Digital Moms Experience With Social Media Outreach for Kid Kritics

HAVRE DE GRACE, MD--(Marketwire - Apr 19, 2011) - (, a specialized agency providing strategic digital media solutions to challenger brands and large nonprofits, today announced Kid Kritics ( as its newest social media marketing client. In a time when childhood obesity is on the rise, Kid Kritics' mission is to "promote healthier food solutions kids love to eat so they can become the best they can be!" The "Kid Kritics Approved" seal is awarded to food and beverage products that meet Kid Kritics' diet and nutritional ingredient standards set by an independent Ingredient Certification Board made up of doctors, registered dieticians, nutritionists and school teachers and which have been taste-tested and approved by more than 70 percent of a panel of "kid critics" aged 5 - 14.

To increase awareness and support for the Kid Kritics mission as well as traffic to the Kid Kritics website, has developed a measurement-oriented social media outreach strategy targeting parents, digital moms, healthy eating and nutritional websites that ties into a weekly sweepstakes promotion ( The sweepstakes gives away one full case of a Kid Kritics-approved food or beverage product per week. In just five weeks, this campaign has been responsible for increasing website traffic by more than 80 percent as compared to the previous five weeks and as the campaign continues to gain momentum, week-over-week improvements have soared to 117 percent more site traffic. The effort has been so successful that Kid Kritics will be extending it an additional eight weeks beyond the original eight weeks. This sweepstakes ends June 25th, 2011.

About, a privately-held, woman-owned, MBE-certified, award-winning agency founded in 1998, provides outcomes-based digital media strategy and services to challenger brands and large nonprofits. Its experience covers a vast array of digital media including search (PPC), display, contextual, lead generation, mobile and video advertising. Though the agency's portfolio has included well-known brands such as Nokia USA, Johns Hopkins University, Nature Made Vitamins, ENDO Pharmaceuticals, and Visit Baltimore, Web Ad.vantage primarily focuses on up-and-coming brands and large nonprofits. Agency president Hollis Thomases authored the book, Twitter Marketing: An Hour a Day. More detail about's Internet marketing services is available online at or call 410-942-0488.