SOURCE: WebbMason


February 18, 2013 08:00 ET

WebbMason Demos New Integrated Marketing Solutions for Franchises at IFA Conference

Enhanced User Interface for MarketingBench™ Will Also Be Showcased at WebbMason's IFA Booth

LAS VEGAS, NV--(Marketwire - Feb 18, 2013) - WebbMason (, an integrated marketing solutions and services company headquartered in suburban Baltimore, today announced integrated marketing capabilities specially designed for franchise operators. The new services will be on display at the International Franchise Association (IFA) Conference, Booth #271, MGM Grand Hotel, Las Vegas, NV February 18-19. The company will also showcase new user interface capabilities for its MarketingBench™ distributed marketing management platform, a popular tool among many franchise organizations.

WebbMason is bringing its award-winning integrated services portfolio to the franchise industry with offerings that include business-intelligent website design, Smart Direct Mail (database-driven direct mail and personalized microsite development), social media and mobile capabilities. The combination delivers a powerful marketing palette for franchises looking to expand their opportunities for engaging with prospects and customers, driving loyalty programs, and building their brand. WebbMason also provides cross-channel analytics and reporting dashboards to help franchises maximize their market return on investment.

Of special interest for franchisors are website solutions that enable both global and local levels of site content control allowing corporate marketers to set broad standards while giving regional operators the ability to personalize their sites with different promotions and imagery. The new services also include analytics for web storefronts and one-stop web portals that offer users a single, secure company-branded place to go for all their online needs.

"WebbMason is developing commercial websites for our franchisees and continues to help us create and execute direct marketing campaigns that really work for our brands," said Keith Ernst, Director of Stores for Franchise Concepts, Inc. FCI, franchisor of Deck The Walls, The Great Frame Up, and Framing & Art Centre, was an early adopter of WebbMason's integrated services. "WebbMason is bringing together all of our multichannel efforts into a unified platform and their analytics help ensure our franchisees are getting the most out of their marketing budget."

WebbMason helps franchises support new store openings, open houses, tradeshow exhibits and other franchise events with promotional marketing strategies, email marketing campaigns, targeted direct mail marketing, collateral print management, and more.

Distributed Marketing Management Made Easy with MarketingBench
WebbMason has also announced user interface enhancements for MarketingBench, its digital distributed marketing management system. MarketingBench is used by franchises to streamline the management, customization, and delivery of print materials, promotional items, point of sales, and other branded marketing and business materials. New features include single sign-on capabilities to make sourcing print and promotional products fast and easy, streamlined workflow that allows users to preview branded items for approval and a new checkout function that displays order and payment information on one easy-to-follow page.

With MarketingBench, franchise branding is easily protected system-wide. Corporate administrators have access to enhanced reporting capabilities and analytics to accurately monitor item usage, co-op spending accounts and more.

"MarketingBench allows franchisees to procure branded products quickly and easily, while providing the franchisor with the analytics, tracking and reporting capabilities to oversee marketing spend and protect the integrity of their brands," said Connie Truan, AVP, MarketingBench Services for WebbMason.

About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a combination of industry expertise, technology innovation, and superior customer service. Solutions include distributed marketing management (WM MarketingBench™), on-demand document printing (WM DocBuilder) and online workflow management (WM Connect), in addition to website development, PURL design, search, email marketing, social media and data analytics. WebbMason has 21 sales offices and seven warehousing, distribution and fulfillment locations throughout the US. Learn more at

Follow us on Twitter: @WebbMason - #WMatIFA

Contact Information

  • Contact:
    Carol Wolicki
    Vice President, Marketing
    410-785-1111 ext. 1111
    Email Contact

    Jeff Hodnett
    Corporate Communications
    Email Contact