SOURCE: ON24, Inc.

June 12, 2007 09:00 ET

Webcast Network Insight24 Showcases EMC Content Management Podcast

Podcast Discusses How Brown-Forman Brought Interactive Content Under Control

SAN FRANCISCO, CA--(Marketwire - June 12, 2007) - Insight24, the leading business-to-business rich media network, is pleased to showcase the EMC podcast titled "How Brown-Forman Brought Interactive Content Under Control" on the Insight24 Network.

Brown-Forman wanted to consolidate all its marketing content in one place -- no easy task for a company with more than 35 global brands. The spirits and wine company developed a three-part strategy using Digital Asset Management and Web Content Management technologies from EMC. In this podcast, Brown-Forman discusses how they used EMC's solutions to enable them to "get the right brand assets into the hands of the field salesperson, distributor, local public relations firm, journalist, or whoever else needs it -- within minutes."


-- Title: How Brown-Forman Brought Interactive Content Under Control

-- Rich Media Type: Audio podcast

-- Tags: Knowledge Management

-- URL: Click here to listen to the podcast

Insight24's "Showcase Series" highlights presentations from the thousands of webcasts, podcasts, demonstrations, and videos from thought leaders, technology analysts, and leading companies that are available on the Insight24 Network. All of Insight24's rich media content is freely available for all viewers.

Users who listen to this podcast or simply sign up for Insight24 prior to July 31, 2007 ( will be entered automatically into the Showcase Series sweepstakes to win a Panasonic 42" Plasma HDTV.


Insight24 ( is the leading business-to-business rich media network of webcasts, podcasts, videos, and online demos. Insight24 provides timely, and relevant, information for day-to-day business and technology decisions. The network includes over 3,500 presentations from more than 100 participating companies. The Insight24 Network is powered by ON24 (, the leading provider of webcasting and rich media marketing solutions.

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