SOURCE: Information Builders

Information Builders

April 24, 2013 08:44 ET

WebFOCUS BI Environment Helps Neways Become a Data-Driven Company

Information Builders Helps Nutritional Company Deliver Dashboard Metrics to Hundreds of Thousands of Distributors

NEW YORK, NY--(Marketwired - Apr 24, 2013) - Information Builders, a leader in business intelligence (BI) and analytics, information integrity, and integration solutions, today announced that Neways Enterprises, a manufacturer of personal care, household, and nutritional products, is using the WebFOCUS BI platform to deliver real-time metrics to hundreds of thousands of distributors in 31 countries. Information Builders is helping Neways become a more data-driven company, with an emphasis on modernizing its reporting environment. Technology and services from Information Builders are central to this strategy.

As a direct sales company, Neways provides lucrative business opportunities to hundreds of thousands of independent distributors worldwide. The structure of the organization creates unique challenges for Neways' IT team. Internally, business analysts need self-service reports that can help them monitor finances, anticipate trends, and predict results based on current insight. Externally, Neways' enormous and globally dispersed base of independent distributors needs access to real-time production data to support sales efforts and track qualifications for monthly bonuses.

"We had a growing need for consistent, automated dashboard reporting so we could track daily, weekly, and monthly metrics," said Kevin Givan, chief information officer at Neways.

Neways examined reporting solutions from Oracle, IBM, MicroStrategy, Infor, QlikView, BusinessObjects, and Information Builders. It selected Information Builders based on ease of use, the robustness of the tool to access any data set, and a unique licensing model.

"Information Builders' licensing model, combined with the power and flexibility of WebFOCUS, gives us the ability to deliver visually rich and powerful reporting tools to our distributors while letting them decide how deeply they want to drill into the data," added Givan. "It is a great opportunity to demonstrate to existing and potential distributors that we are an innovative company and a leader in our space. As we continue to develop custom dashboards, we are not locked into the kinds of boundaries that most reporting tools have. The sky is the limit in terms of how we can present the data."

Created entirely in HTML, WebFOCUS reports and dashboards work well for Neways because its vast and diverse user base doesn't need any special software. With a few clicks on a smartphone, laptop, or tablet, distributors can determine which of their salespeople are close to qualifying for a bonus and offer assistance to help them close deals and boost their earnings. This knowledge helps them to focus time and energy on the deals that are most likely to bring in revenue.

"WebFOCUS provides Neways with a flexible reporting environment that not only keeps the user base informed, but also drives sales and revenue," said Gerald Cohen, president and CEO at Information Builders. "In the hyper-competitive world of personal care and nutrition products, distributors can acquire consistent metrics and reports that use near real-time data from a global standard BI tool."

About Neways Enterprises
Founded in 1987, Neways is dedicated to helping families transform their homes into Healthy Homes. With dozens of safe, effective nutritional and personal-care products that are free of controversial ingredients, the company strives to make the world a healthier place, one home at a time. In addition to providing safe and effective products, Neways enhances people's lives with a home-based business opportunity. Several hundred thousand active Neways distributors share the products in 30 countries, with nearly half of the company's annual revenues paid back to distributors as commissions. For more information, visit

About Information Builders
Information Builders helps organizations transform data into business value. Our software solutions for business intelligence and analytics, integration, and data integrity empower people to make smarter decisions, strengthen customer relationships, and drive growth. Our dedication to customer success is unmatched in the industry. That's why tens of thousands of leading organizations rely on Information Builders to be their trusted partner. Founded in 1975, Information Builders is headquartered in New York, NY, with offices around the world, and remains one of the largest independent, privately held companies in the industry. Visit us at, follow us on Twitter at @infobldrs, like us on Facebook, and visit our LinkedIn page.

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