SOURCE: Marketwire + Sysomos

Marketwire + Sysomos

March 18, 2011 09:30 ET

Webinar: 10 Ways Social Media Monitoring Builds Brands and Drives Sales

Free Webinar Explains How to Harness the Power of Social Media to Grow Your Business

TORONTO--(Marketwire - March 18, 2011) -  Conversations that consumers have with each other on Facebook, Twitter, blogs and across social networks play a major role in shaping their brand -- for better or worse. Most companies realize the importance of social media monitoring to help them stay connected to their customers. But many do not know how to apply what they find in social media to help them build their brands and grow their businesses.

This free webinar, "10 Ways Social Media Monitoring Builds Brands and Drives Sales," will reveal 10 ways that companies are using social media to effectively build relationships with consumers and affect purchasing decisions that positively impact both their brand and bottom line.

Led by industry experts, participants will take a deep dive into social media monitoring and analytics with a tour of Sysomos' industry-leading solutions, MAP (Media Analysis Platform) and Heartbeat. With these tools, marketers will learn how to identify influencers, control crises, gain competitive insights, generate leads, measure ROI and analyze sentiment and much more.

Date:
Wednesday, March 23, 2011

Time:
2:00 - 3:00 pm EDT | 11:00 - 12:00 pm PDT

Hosts:
Mark Evans, Digital Marketing and Social Media Strategist (@markevans)
Jeff Cann, Manager of Accounts, Sysomos (@jeffcann)

Hashtag:
#smmeasure

Register:
Click here

About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications.

For more information, visit us online at www.marketwire.com, blog.marketwire.com, or on Twitter @marketwire.

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