SOURCE: BloomReach


August 06, 2012 08:00 ET

Webinar -- How the Travel Industry Uses Big Data to Drive Relevance Online

Leaders Explain Best Practices to Analyze Consumer Behavior for Growth

MOUNTAIN VIEW, CA--(Marketwire - Aug 6, 2012) - BloomReach, creator of Big Data marketing applications, is sponsoring a Phocus Wright webinar on Wednesday, August 8 entitled Magic in Metrics: Using Traveler Intelligence to Drive Relevance Online. Moderated by PhoCusWright's Senior Director, Research, Carroll Rheem, this free webinar will explain how companies in the travel industry are harnessing Big Data to analyze consumer behavior and preferences to attract more visitors and deliver great website experiences based on Phocus Wright's independent research study.

Who: Moderated by Carroll Rheem, senior director, research at PhoCusWright Inc, additional panelists include Will Uppington, head of product, BloomReach; Matt Jenkins, manager of online marketing, strategy and analysis, Southwest Airlines, and Diana Plazas, director of online marketing, DoubleTree Hotels, Hilton Worldwide.

What: Complimentary live webinar, Magic in Metrics: Using Traveler Intelligence to Drive Relevance Online, explores how to use consumer behavior to increase customers, ROI and maximize conversion rates and overall experience. During this 60-minute session, attendees will learn about:

  • Evaluating campaign effectiveness
  • Attribution models
  • Challenges created by information overload and how to overcome them
  • Key metrics and collection strategies
  • Digital marketing best practices

Who Should Attend: Online travel business leaders, marketers, user experience managers and ecommerce managers responsible for web marketing, customer growth, customer experience and/or analytics.

When: 1 p.m. EDT (10 a.m. PT) Wednesday, August 8, 2012

How to Register:
Click "Register Now" and you will be signed up to attend via WebEx.

About BloomReach
BloomReach's Big Data Marketing Applications maximize revenues -- attracting unmet demand and creating better user experiences by making the most relevant products and services easier to find.

BloomReach's signature technology, the Web Relevance Engine (WRE), analyzes consumer interactions across the web and semantically interprets content on over one billion web pages daily. The cloud applications powered by the WRE dynamically adapt websites to capture existing consumer demand across search, social and advertising channels, driving relevance and significant incremental revenues across large customer base from the retail, travel, education, financial, and listings industries.

The BloomReach team, comprised of leaders in machine learning, large scale systems science, big data and search from companies like Google, Cisco and Facebook; is dedicated to delivering relevant results to customers across channels in a myriad of industries. BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures and Lightspeed Ventures. For more information, please visit

Contact Information

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