SOURCE: Webinar Resources

January 31, 2007 07:30 ET

Webinar Resources Strengthens Customer Acquisition Offerings With ExactTarget Permission-Based Email Marketing Solution

ST. LOUIS, MO -- (MARKET WIRE) -- January 31, 2007 -- Webinar Resources, a leading professional services company offering Web-enabled interactive, on-demand presentation delivery, has joined with ExactTarget to provide permission-based email marketing services as an ExactTarget agency partner.

"ExactTarget provides the missing component in our audience and customer acquisition offerings that our customers are requesting," says Mark Rice, Managing Director of Webinar Resources. "We provide the registration, rich media communications and hosted conferencing tools to support live and recorded events, but our customers normally provide their own internal email solutions to invite customers. As a result, event invitations sent to partners, customers and prospects are not tracked, and there is no evidence of deliverability or action taken when an email invitation does successfully arrive to a recipient," Rice adds.

"ExactTarget enhances the event registration process through their unique offering of permission-based email solutions. We can now provide our customers, a tool that ensures deliverability of relevant content that also meets CAN-SPAM and Safe Harbor privacy requirements," says Rice.

Webinar Resources is the first web services provider to integrate Brainshark's on-demand, rich media solution with ExactTarget. Opt-in readers of an online newsletter can instantly become opt-in viewers of an on-demand "Webinar for ONE" Brainshark presentation. Marketing and Product Management professionals can easily create a Webinar for ONE, embed their company website, flash demonstrations, insert guest-authored voice content and launch the presentation as an online campaign. "Combining ExactTarget with our 'Webinar for ONE' offering provides an 'end-to-end' tracking process from click to counting the number of slides and duration a visitor views a personalized Webinar for ONE presentation," Rice adds.

With the addition of Webinar Resources' "LeadOn Now" application, viewing data from a Webinar for ONE presentation is instantly captured real-time and transferred to a SalesForce CRM solution as a new lead. Sales reps can then follow up with a "warm call" to the qualified prospect.

"ExactTarget is pleased to partner with Webinar Resources to help them provide a seamless solution for their customers," says Scott Dorsey, CEO of ExactTarget. "The combination of Webinar Resources and ExactTarget will provide their customers with the tracking information that they require in today's data-driven marketing environment."

Keep in touch with Webinar Resources and their industry partners. Sign up to receive an interactive, online newsletter. Visit

About Webinar Resources:

Webinar Resources is the market leader in customer acquisition solutions providing integration with on-demand rich media and permission-based email marketing applications that drive customers to in-person and online web conferences (webinars). Fortune 500 companies, public sector organizations and startup enterprises continue to gain value and grow their event audience base by enhancing their marketing campaigns with Webinar Resources services and hosted solutions. For more information, call (866) 470-5849 or visit

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle-Gro Company, Delta Faucet, and Encyclopaedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc 500 and the Deloitte Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on the solution's usability, strong feature set and API. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world's 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to

Contact Information

  • Contact: Mark Rice
    Title: Managing Director
    Company: Webinar Resources
    Phone: 314-385-5211
    Toll-Free: 1-866-470-5849
    E-Mail : Email Contact