Contact Information: Contact Information Rachel Levine or Leonora Stevens LaunchSquad 415.625.8555 Marketbright(at)launchsquad(dot)com
Webinar This Week on Next-Generation Sales and Marketing Strategies Will Be Hosted by Industry Analyst Laura Ramos, Marketbright Customer Exalead
Parties to Discuss How Companies Must Evolve Beyond Salesforce.com, Expand the Marketing Role and Be More Proactive in the Sales Process to Convert Customers
| Source: Marketbright
SAN BRUNO, CA--(Marketwire - November 11, 2008) - A free Webinar this
Thursday at 11:00 am PST will discuss how salespeople can become less
consultative and work more effectively with marketing to achieve a constant
information dialogue with prospects throughout the entire process. The
Webinar will be led by Forrester Vice President and Principal Analyst Laura
Ramos, Marketbright Vice President of Customer Operations Mike Pilcher and
Exalead Senior Director of Marketing Eric Rogge. Marketbright is a leading on-demand
marketing
automation platform.
Ramos, Pilcher and Rogge will discuss the shifting dynamic between sales
and marketing teams, why the consultative sales person must evolve and how
marketing must automate or risk becoming obsolete. The speakers will focus
on how marketing teams must expand their roles in the sales process,
delivering more qualified leads and leveraging new channels of
communication with prospects in order to create more customer conversions.
Rogge will additionally provide insight into Exalead's use of Marketbright's marketing
automation solution and its substantial impact on the company's lead generation
and nurturing strategy.
Exalead, a global provider of search software for businesses and the Web,
recently selected Marketbright's Web-centric on-demand platform to
accelerate and manage the company's demand generation activities and
automate lead nurturing programs. Exalead will use Marketbright to support
both direct and OEM sales.
"With the recent implementation of Marketbright's marketing
automation solution, we have been able to drive a new, proactive
approach to business-to-business sales, delivering dramatic results and
increased ROI," said Eric Rogge, director of marketing at Exalead.
"Marketbright's suite capabilities and deep integration with Salesforce.com
fit the specific needs of our US sales and marketing teams, allowing us to
grow the sales process beyond the traditional model to incorporate improved
lead nurturing and campaign execution."
"The conventional consultative sales process is time-consuming, purely
reactive and no longer efficient in today's sales environment," said Mike
Pilcher, vice president of customer operations at Marketbright. "To see
success in customer conversion, forward-thinking businesses like Exalead
are combining sales and marketing into a single ProSultative process, while
simultaneously investing in integrated marketing platforms to effectively
nurture leads through to fruition and grow the customer base."
Participants can register for the Webinar at:
http://www.marketbright.com/news/events.html
About Exalead
Founded in 2000 by search-engine pioneers, Exalead is a global provider of
search software for businesses and the Web. Based on the first and only
unified search technology platform, Exalead's products provide users with a
single access point to information, regardless of format or location. Its
patented Search by Serendipity™ navigation system adapts to user habits,
providing a uniquely satisfying search experience. The Exalead CloudView
line of software products is used by leading banking and financial
services, media, consumer packaged goods, research, retailing and
telecommunications companies around the world. A specially-designed OEM
version of the award-winning CloudView platform is also available for
Independent Software Vendors (ISVs) that need a compelling information
access solution which can be easily embedded into any business application.
Exalead is an operating unit of Qualis, an international holding company,
with offices in Paris, San Francisco, Glasgow, Milan and Darmstadt.
About Marketbright
Marketbright delivers the leading software-as-a-service marketing
automation solution, enabling more than 10,000 users at companies such as
Serena Software, VMware and Avid to make contact, manage leads and convert
prospects to customers. Marketbright's full suite of integrated
applications includes campaign management, email marketing, event
management, landing page creation, lead scoring, lead nurturing and
membership management. The company is privately held and headquartered in
San Bruno, Calif., and can be reached at http://www.marketbright.com.