SOURCE: Marketbright

November 11, 2008 08:00 ET

Webinar This Week on Next-Generation Sales and Marketing Strategies Will Be Hosted by Industry Analyst Laura Ramos, Marketbright Customer Exalead

Parties to Discuss How Companies Must Evolve Beyond, Expand the Marketing Role and Be More Proactive in the Sales Process to Convert Customers

SAN BRUNO, CA--(Marketwire - November 11, 2008) - A free Webinar this Thursday at 11:00 am PST will discuss how salespeople can become less consultative and work more effectively with marketing to achieve a constant information dialogue with prospects throughout the entire process. The Webinar will be led by Forrester Vice President and Principal Analyst Laura Ramos, Marketbright Vice President of Customer Operations Mike Pilcher and Exalead Senior Director of Marketing Eric Rogge. Marketbright is a leading on-demand marketing automation platform.

Ramos, Pilcher and Rogge will discuss the shifting dynamic between sales and marketing teams, why the consultative sales person must evolve and how marketing must automate or risk becoming obsolete. The speakers will focus on how marketing teams must expand their roles in the sales process, delivering more qualified leads and leveraging new channels of communication with prospects in order to create more customer conversions. Rogge will additionally provide insight into Exalead's use of Marketbright's marketing automation solution and its substantial impact on the company's lead generation and nurturing strategy.

Exalead, a global provider of search software for businesses and the Web, recently selected Marketbright's Web-centric on-demand platform to accelerate and manage the company's demand generation activities and automate lead nurturing programs. Exalead will use Marketbright to support both direct and OEM sales.

"With the recent implementation of Marketbright's marketing automation solution, we have been able to drive a new, proactive approach to business-to-business sales, delivering dramatic results and increased ROI," said Eric Rogge, director of marketing at Exalead. "Marketbright's suite capabilities and deep integration with fit the specific needs of our US sales and marketing teams, allowing us to grow the sales process beyond the traditional model to incorporate improved lead nurturing and campaign execution."

"The conventional consultative sales process is time-consuming, purely reactive and no longer efficient in today's sales environment," said Mike Pilcher, vice president of customer operations at Marketbright. "To see success in customer conversion, forward-thinking businesses like Exalead are combining sales and marketing into a single ProSultative process, while simultaneously investing in integrated marketing platforms to effectively nurture leads through to fruition and grow the customer base."

Participants can register for the Webinar at:

About Exalead

Founded in 2000 by search-engine pioneers, Exalead is a global provider of search software for businesses and the Web. Based on the first and only unified search technology platform, Exalead's products provide users with a single access point to information, regardless of format or location. Its patented Search by Serendipity™ navigation system adapts to user habits, providing a uniquely satisfying search experience. The Exalead CloudView line of software products is used by leading banking and financial services, media, consumer packaged goods, research, retailing and telecommunications companies around the world. A specially-designed OEM version of the award-winning CloudView platform is also available for Independent Software Vendors (ISVs) that need a compelling information access solution which can be easily embedded into any business application.

Exalead is an operating unit of Qualis, an international holding company, with offices in Paris, San Francisco, Glasgow, Milan and Darmstadt.

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 10,000 users at companies such as Serena Software, VMware and Avid to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at

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