SOURCE: DemandWave

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January 19, 2016 09:00 ET

Webmarketing123 is Now DemandWave

New Branding Reflects Company's Focus on B2B Demand Generation

EMERYVILLE, CA--(Marketwired - January 19, 2016) - Webmarketing123, a leading provider of digital marketing services and two-time veteran of the Inc 500/5,000 list, officially changed its corporate identity to DemandWave today. The name change is part of a rebranding effort to help the company more accurately represent its leadership position within the digital marketing services space.

"Webmarketing123 has come a long way since we started 12 years ago, and the time has come that we create a new identity that reflects the business we've built and the value we bring to our customers," said Paul Taylor, Founder and CEO of DemandWave. "We love what we do. And that passion -- along with our analytical mindset -- directly translates to leads and pipeline revenue for our clients."

DemandWave was founded as Webmarketing123 back in 2004. Its prior identity was chosen to communicate that the company made it as "simple as 1-2-3" to help clients harness the power of search marketing. The industry has invented itself several times over since then and search marketing is not nearly as straightforward as it once was. Choosing to rebrand as DemandWave leaves behind the nod to simplicity and instead focuses on demand generation -- one of the core values it brings to its customers.

The rebranding effort announced today aligns with DemandWave's effort to refine its focus squarely on the B2B space. After years of offering a far-reaching portfolio of services to organizations in a multitude of industries, the company is doubling down on the B2B market -- the segment to which DemandWave delivers the greatest value.

Taylor further commented, "We don't want to be all things to all people. B2B is where we shine, and for that reason we are committing ourselves fully to serving our B2B customers. DemandWave does much more than simply generate traffic and leads -- we add value by generating direct revenue with the analytics to showcase the return on our clients' investment."

B2B marketers face increasing pressure to demonstrate ROI, and DemandWave stands on its 12 years of experience delivering precisely that. The rapid evolution of digital marketing presents both challenges and opportunities for demand generation professionals, further solidifying the value of a seasoned agency partner to any successful organization.

Aside from being a long-time Google partner, the company was ranked as the ninth-fastest-growing private company in the Bay Area in 2012, and twice earned a spot on the Inc. 500/5000 list. DemandWave's clients range from software startups to manufacturing conglomerates. For more information, visit www.demandwave.com.

About DemandWave

Founded in 2004, DemandWave (formerly known as Webmarketing123) is the premier B2B digital marketing agency. A trusted Google Partner and two-time member of the Inc. 500|5000 list, DemandWave helps clients drive more sales-qualified leads and revenue with our data-driven approach to SEO, SEM, Display Advertising, and Content Marketing. Based in the San Francisco Bay Area, DemandWave develops and drives impactful digital marketing strategies for B2B clients ranging from fast growth startups to Fortune 100 brands. For more information, please visit www.demandwave.com.

Contact Information

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    Kristen Shue
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