SOURCE: Webmarketing123

Webmarketing123

February 10, 2015 08:00 ET

Webmarketing123 Unveils Results of 4th Annual State of Digital Marketing Report

Ability to Quantify Digital Marketing ROI Remains Key Challenge for Most Marketers

EMERYVILLE, CA--(Marketwired - Feb 10, 2015) - Webmarketing123, a leading provider of digital marketing services, two-time veteran of the Inc. 5000 and SF Fast 100 lists, and a certified Google Partner, today released its 2015 State of Digital Marketing Report. The company surveyed more than 600 US-based marketing professionals in late 2014, investigating their current and future plans for SEO, SEM, social media, mobile and content marketing. The resulting data revealed interesting trends about marketers' top objectives, their toughest challenges and what they perceive as some of the hottest trends in digital marketing.

"This year's report highlights the perennial challenge facing digital marketers in all walks of business -- the need to invest in revenue-driven marketing," said Paul Taylor, Webmarketing123's Founder and CEO. "And while the complexity of digital marketing continues to increase, a growing percentage of marketers are investing in attribution, making it much easier to clearly articulate their digital marketing return-on-investment."

While the focus on digital marketing continues to grow, the inability to demonstrate ROI remains a key hindrance for marketers as they decide what portion of their marketing budget to allocate to digital. As a result, roughly half of all marketers surveyed intend to spend less than 25% of their budgets on digital marketing. Further underpinning this point, respondents noted that "measuring and proving ROI" of digital marketing was a major challenge, up a whopping 46% from last year's report.

Other key insights from the report include the following:

  • Revenue is still king: for the second year in a row, driving sales is the #1 objective for B2C marketers and #2 for their B2B counterparts.

  • Video dominates content marketing: 3 out of every 4 marketers use video in their content marketing, and 7 out of 10 believe it is more effective than eBooks, case studies, infographics, webinars, blogs and mobile apps.

  • Display is on the decline: only less than 10 percent of marketers believe display is an effective use of digital marketing dollars.

  • Account-based marketing is on the rise: while a mere 29% of B2B marketers practice account-based marketing, of those an overwhelming 95% find it to be an effective tool.

  • Mobile is becoming mainstream: roughly one third of B2B marketers still lack mobile-friendly sites, but 3 out of 4 of those plan to invest in responsive design in 2015.

As a full-service digital marketing agency, Webmarketing123 helps clients build balanced marketing campaigns that drive revenue, not just leads. Learn more at www.webmarketing123.com, and download the 2015 State of Digital Marketing Report today.

About Webmarketing123
Founded in 2004, Webmarketing123 is a digital marketing agency providing SEO, SEM, Display Advertising, and Social Media Marketing to help clients generate and fast-track online revenue. Our unique approach pairs metrics-rich methodology with an understanding of our clients' business goals and challenges.

Based in the San Francisco Bay Area, Webmarketing123 develops and drives impactful digital marketing strategies for enterprise clients, including fast growth Inc. 500 and Fortune 500 companies. For more information, please visit www.webmarketing123.com.

Webmarketing123 and the Webmarketing123 logo are registered trademarks of Webmarketing123 in the United States and other countries. All other trademarks are trademarks or registered trademarks of their respective owners.

Contact Information

  • FOR MORE INFORMATION:
    Kristen Shue
    Regatta Marketing
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    415.295.2950