SOURCE: WebMetro

July 25, 2005 13:00 ET

WebMetro and SleepBetterStore.com Team Up to Gain #2 Fastest e-Tailer

SAN DIMAS, CA -- (MARKET WIRE) -- July 25, 2005 -- WebMetro, a Digital Marketing Services leader, announces today its client, SleepBetterStore.com, was named Internet Retailer's 2nd fastest growing e-Tailer in 2005.

"Receiving this ranking has been a remarkable accomplishment," said Philip Krim, President of The Merrick Group. "Our company couldn't have achieved this position with out the help of WebMetro. From day one, their hands on approach to total account management has been the single greatest factor in our growth."

The Merrick Group used other Internet marketing agencies, but they were unable to produce the results they desired. WebMetro was put to the challenge and through an aggressive PPC and SEO campaign, they helped The Merrick Group's subsidiary, SleepBetterStore.com:

- Create an online marketing presence

- Generate new business opportunities

- Increase visibility among target audiences

- Improve access to potential customers

"Our goal for The Merrick Group was to increase online revenues and improve conversions. In 18 months we were able to increase online revenues by 1500% through an aggressive pay-per-click search engine advertising campaign, coupled with a web analytic strategy that improved conversion rates by 100%," said Michael Behrens, Vice President of e-Marketing of WebMetro. "Congratulations to SleepBetterStore.com on being named #2 fastest growing Internet e-Tailer."

WebMetro -- Since 1995 WebMetro has been delivering high performance Internet Marketing services by maximizing results through a dynamic process that combines the power of savvy strategies and best in class technology. WebMetro also provides strategic planning, custom web design, programming/integration and online marketing services. Clients range from entrepreneurs to Fortune 50 companies. To learn more visit WebMetro at www.webmetro.com or call (909) 599-8885.

The Merrick Group, headquartered in Austin, Texas, is the parent company of SleepBetterStore.com. To learn more, visit www.sleepbetterstore.com or call (877) 753-3770.

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