SOURCE: WebMetro


September 17, 2009 15:26 ET

WebMetro to Lead Advanced Search Engine Marketing Training Sessions at PPC Summit Los Angeles

SAN DIMAS, CA--(Marketwire - September 17, 2009) - Michael Behrens, recognized search engine marketing (SEM) authority and Vice President of eMarketing at interactive agency WebMetro, will present advanced pay per click advertising strategies at PPC Summit Los Angeles.

The first of Behrens' two presentations focuses on Proper Attribution and Solving the Complexities of Measurement. He will show attendees how to properly assign value beyond the last click and dive into the importance of running contextual advertising, social, and SEO campaigns to support and enrich PPC initiatives.

"Attribution is one of the hottest topics in SEM and interactive marketing. Managing paid search bids to the last touch point is costing marketers millions of dollars and holding brands back from truly increasing market share," said Behrens.

In addition to the session on Proper Attribution, the paid search expert will also present a session on Advanced Bing Strategies. He will detail best practices along with some of the less known differences in Bing's pay per click advertising as compared to Google. This topic has garnered increased attention with the decision engine's launch and Microsoft gaining search engine market share.

PPC Summit is the only educational search engine marketing event where attendees will learn how to maximize profits and lower costs during two days of expert lead, hands-on training designed to boost pay per click results. The paid search conference will be held Sept. 23 - 24, 2009 at the Hollywood Renaissance Hotel and Spa.

For more information about PPC Summit or WebMetro's upcoming Internet marketing events, contact WebMetro at (866) 922-4632 or

About WebMetro

Since 1995, WebMetro has delivered powerful Internet marketing services helping online advertisers maximize ROI and profitably gain market share. Internet marketing services include pay per click advertising, search engine optimization, contextual and display advertising, Internet consulting, e-Commerce development, website design, online video marketing, social media marketing, and web analytics. WebMetro publishes a blog titled Digital Marketing Factor with Internet marketing insight and advice. For more information, call (866) 922-4632 or email

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