SOURCE: TrueShip

TrueShip Multi-Carrier Shipping Software

September 16, 2015 16:52 ET

Webrooming & Showrooming -- TrueShip's Newest Guide Instructs Retailers on How to Cash in on More Black Friday & Cyber Monday Sales

SCOTTSDALE, AZ--(Marketwired - September 16, 2015) - TrueShip (http://www.trueship.com) -- the leading provider of automated returns management solutions (ReadyReturns) -- has just released a new guide that delivers a wealth of statistical information and advice for retailers seeking to cash in on webrooming and showrooming during the popular Black Friday and Cyber Monday shopping rushes.

Emerging reports are showing that 65% of shoppers will browse for an items they want to buy online but then find those same items at a local store this holiday season. It’s a phenomenon known as “webrooming.” But few retailers are aware of how they can capitalize on this shopping behavior.

What’s more, 54% of shoppers polled have said that they will find items they like at a store and then compare them to deals being offered on the same products online, ultimately making a purchase online; a trend that’s being called “showrooming.”

TrueShip’s newest guide delivers a detailed statistical breakdown of webrooming and showrooming, underscoring how this behavior will impact Black Friday and Cyber Monday sales and shoppers' habits this year.

The guide covers these following elements:

  • Why webrooming is the new trend for 2015.
  • How to cash in on webrooming this year.
  • Why showrooming can improve sales exponentially.
  • How to capitalize on showrooming.
  • Infographic: “Cyber Monday Facts: 2015.”

“Shoppers’ behavior and tendencies are changing as bargain hunters seek the lowest prices and the best deals this holiday shopping season,” explained Michael Lazar, Director of Online Marketing at TrueShip. “Our newest guide helps retailers learn how they can cash in on these two emerging trends and feed their bottom line.”

Read the guide at: http://www.trueship.com/blog/2015/09/16/how-to-cash-in-on-cyber-monday-webrooming-showrooming/#.VfnQopdO2Uk.

A wide assortment of related guides and white papers can also be found at: http://www.trueship.com/blog.

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.trueship.com/products/readyreturns.

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Contact Information

  • Press Contact
    Michael Lazar
    Director of Online Marketing
    Tel: (877) 818-7447
    Email: support@trueship.com