SOURCE: Travel Ad Network

Travel Ad Network

June 24, 2009 12:00 ET

Web's Largest Travel Information Source, Travel Ad Network, Announces Partnership With Virgin Atlantic for Launch of New Online Travel Community, vtravelled.com

NEW YORK, NY--(Marketwire - June 24, 2009) - Travel Ad Network (TAN), the leading vertical ad network in travel and the web's largest travel information source in total audience, today announced a partnership with vtravelled.com, Virgin Atlantic's new travel website, which will be added to TAN's portfolio of more than 200 travel planning sites reaching more than 11 million monthly unique visitors in the U.S. alone.*

vtravelled.com, which launched yesterday, is dedicated to people with a passion for travel. It showcases the greatest places to travel through personal insights and experiences as well as featuring quality editorial and photography. Featuring destination guides on hundreds of cities, beaches, ski resorts and national parks, vtravelled.com is designed to inspire new adventures as well as make the planning and booking of a holiday as easy as possible.

"vtravelled.com, with the commitment of Virgin, will be the largest online travel industry launch of the year and we are very excited to bring the vtravelled web business and the travel focused audience to market for advertisers," says Brian Silver, TAN's President and acting CEO. "The site will appeal to the spirited traveler of all ages; someone who is passionate and inquisitive about the world around them. It will be exciting and fresh to ensure its users keep coming back for more."

"We saw an area where travelers were being very poorly served and we like to make it our mission wherever possible to make travel more fun and inspiring. It is a huge advantage working with TAN which has fantastic experience in this area. Together I believe we have developed some must have tools for travelers and as the community grows they will help us shape and refine the offering," says Lysette Gauna, Creative Director of vtravelled.com.

TAN's audience in the United States has grown to 11.3 million and is 21 million worldwide. Recently, The Travel Ad Network passed Travelocity (the online travel agency -- OTA) in reach becoming the first non-OTA to break into the Top 3 in the Travel Category.

Virgin Atlantic Airways (www.virgin-atlantic.com), one of the world's leading long-haul airlines, was founded in 1984 and is celebrating its 25th Birthday throughout 2009 with a series of surprises and delights. Virgin Atlantic offers service from 10 U.S. cities to London and onto a range of long-haul destinations worldwide. From its main base in London Heathrow and Gatwick, Virgin Atlantic services destinations as far apart as Las Vegas, Tokyo, Delhi, Boston and Shanghai. Sir Richard Branson is the President of Virgin Atlantic; Steve Ridgway is the Chief Executive. Even with Virgin Atlantic's continued growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation, ensuring flying Virgin Atlantic is always an event.

Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading advertising network in the online travel vertical reaching nearly 21 million worldwide unique users and more than 11 million in the U.S. through top tier website publishers, including BBC's Lonely Planet, Rand McNally, Maps.com and more than 200 other travel websites. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivalled access to an untapped audience of affluent, passionate and engaged travelers visiting both travel planning and booking engine sites. Founded in 2003, the company is privately held and is headquartered in Manhattan, New York City with branch offices in the West, Midwest, Northeast and Southeast and the UK. Travel Ad Network investors include Rho Ventures, Village Ventures and individual investors.

*comScore data

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