SOURCE: Future Image

October 11, 2006 08:01 ET

Webshots and Future Image to Reveal Research Results on Motivations of Online Content Creators at 6Sight Conference on October 25, 2006

SAN MATEO, CA -- (MARKET WIRE) -- October 11, 2006 -- Future Image, a leading analyst firm in the imaging industry and hosts of the 6Sight™ Future of Imaging conference, in partnership with CNET Networks' vibrant photo sharing community, Webshots (, commissioned a study of the site's nearly 15 million users(1) to determine what motivations and rewards are driving the phenomenal growth in contributions of publicly shared, user-generated visual content. Martin Green, senior vice president of community, CNET Networks, will present a keynote address revealing the findings on the second day of 6Sight, October 25, 2006, in Monterey, CA.

"The power of online visual content to attract 'eyeballs' is beyond doubt," said Alexis Gerard, President of Future Image and Chair of 6Sight. "But the critical question that has, up to now, remained unexplored is: What's in it for the content creators who make their images publicly available? The research provides essential information for anyone whose business model depends on contributions of visual content by the general public, and we're excited to have the opportunity to shed light on one of the industry's key variables by working with one of its most dynamic leaders."

"We have watched as Webshots members share life as they live it with a public forum and create dynamic communities around their areas of passion," said Martin Green, senior vice president community, CNET Networks. "Through our partnership with Future Image, we are excited to present our findings on a question that has remained elusive -- 'What are the motivations and rewards?'"

The two-day 6Sight program covers new developments in imaging technology, the emergence of mass-market interpersonal visual communication, and the high velocity of user-generated visual content. It will examine future directions for devices used to capture, display and manage digital images including camera phones, digital cameras, imaging software and more, and focus on the explosion of user-generated visual communications content which is transforming people's lives in the personal, work and community spheres. Attendees will have the opportunity to hear some of the top imaging minds in the U.S. and the world share their perspective and knowledge. Leading edge imaging technologies will be demonstrated, including liquid lenses, specialized software-enhanced optics, nanomotors, new flash and image stabilization technologies, new generations of image sensors and imaging software, high-definition videoconferencing and more. Attendees will also have the opportunity to interact with the developers of these technologies in a relaxed environment during the event gala dinner reception at the Monterey Bay Aquarium, while enjoying the world-famous displays of marine life, a program of entertainment in the movie theater featuring outstanding examples of user-generated visual content, and an array of gourmet food and refreshments. The full event program and speaker roster are on view at

About Webshots

Webshots ( is one of the internet's largest photo and video sharing communities where users connect over shared interests spanning 10 channels and thousands of sub-categories. With an average one million photos uploaded daily, Webshots enables "social theatre" by letting users present content that ranges in scope from personal events, to interest-based content, to events of worldwide significance and connect with other users through message boards, favorite user tracking, comment features and more. A companion site to Webshots is, which is a purpose-built tool, streamlined for bloggers and others looking for fast, free, unlimited photo hosting on the proven Webshots backbone without the need to register. (Video coming in October 2006.)

About 6Sight

6Sight ( is a two-day executive event focused on the explosive global spread of imaging technology, and its potential for exciting new opportunities to improve people's lives in the personal, work, and community spheres. It is hosted and organized by Future Image, Inc., publisher of The Future Image Report since 1993 and host of the Mobile Imaging Summit executive conferences, and co-hosted by the two leading industry organizations in imaging -- the International Imaging Industry Association (I3A) and the Photo Marketing Association International (PMA). The annual event brings together technologists, marketers, futurists, artists, educators, customers and members of the media for a program emphasizing innovative use cases, breakthrough technologies, and creativity. The inaugural 6Sight conference will be held on October 24 and 25, 2006 in Monterey, Calif. The event is supported by the world's leading photo and telecommunications associations including photokina, MIPC and the 3G Congress. For information about participating in 6Sight, please email Joe Byrd, Future Image's VP of Conferences & Alliances at

About Future Image

San Mateo, CA-based Future Image, Inc. ( is the leading independent center of expertise on the convergence of imaging, technology and business. Future Image hosts the 6Sight and Mobile Imaging Executive Summit conferences, and publishes two continuous information services, The Future Image Report which monitors the impact of new technologies on the imaging industry as a whole, and the Future Image MIR (Mobile Imaging Report) which focuses on camera-phones and the intersection of imaging and wireless communications. Future Image also underwrites and publishes primary research studies on the impact of emerging imaging-focused technologies or business trends, and provides consulting services to vendors, investors and large-scale users. Future Image is the official information and research partner of the International Imaging Association (I3A).

About the International Imaging Industry Association (I3A)

I3A is the leading global imaging industry association, driving growth of and setting standards for the photographic and information imaging markets. As the industry focal point, I3A offers a framework and environment where members can quickly find resources to solve critical issues and develop market solutions. Members of I3A work together to find common ground for advancing the industry and to enable better products and services for their customers.

I3A is an accredited Standards Developing Organization, serving as secretariat for the International Organization for Standardization Technical Committee 42 (ISO/TC42) on Photography, and as administrator for the USA Technical Advisory Group for this committee. Information about I3A can be found on the World Wide Web at or by phone at 914-285-4933.

About PMA

For 81 years, PMA® has served as an international trade association for the changing needs of the expanding photo imaging industry with more than 20,000 members in 100-plus countries, headquartered in Jackson, Mich. In addition to the United States, there are membership offices in Australia, Brazil, Canada, Germany, Italy, Latin America, New Zealand, Russia and the United Kingdom.

PMA membership is open to any firm doing a substantial portion of its business in photo imaging retailing, scrapbook and custom framing retailing, processing (digital and silver halide) or service work. Cooperating memberships are held by firms that manufacture or distribute products or services for the imaging industry. PMA provides more than 100 services to its members, and holds the world's largest annual international photo imaging trade show, typically drawing well over 600 exhibitors and 20,000-plus attendees.

All product and company names may be trademarks or registered trademarks of their respective holders.

Contact Information

  • Media Contacts:
    Future Image
    520 South El Camino, Suite 206A
    San Mateo, CA 94402

    V: +1-650.579.0493
    F: +1-650.579.0566
    Joe Byrd
    Email Contact

    Tom Crawford
    Email Contact

    Judith Vanderkay
    Virtual, Inc.
    Email Contact