MADD Canada

MADD Canada

October 11, 2006 09:12 ET

Website, new DVD, multi-media productions -- all developed for youth

MADD Canada unwraps a new website -- www.maddyouth.ca -- showcasing their school assembly multi-media productions, a new DVD 'Braking Point' and their youth programs and services

Attention: Education Editor, Lifestyle Editor, Media Editor OAKVILLE, ONTARIO--(CCNMatthews - Oct. 11, 2006) - Mothers Against Drunk Driving (MADD Canada) has unveiled a new website -- maddyouth.ca -- for Canadian students, schools and youth-related organizations. The website features the organization's multi-media school assembly productions, its new educational DVD Braking Point, and an array of programs and services MADD Canada offers to young Canadians.

"We want to provide the information young Canadians need to make sound decisions about their lifestyles, and particularly about driving," says Wanda Kristensen, MADD Canada's Director of Programs. "Students and teachers will find a wealth of information on the pages of www.maddyouth.ca. This site has information about impaired driving, PSAs and posters created by youth for youth, and it provides an easy way to preview and order our multi-media assemblies and our new classroom DVD."

"We're looking forward to the participation of young Canadians to make it their place on the web for researching and discussing alcohol- and drug-impaired driving," Mrs. Kristensen says.

MADD Canada is recognized for their outstanding multi-media assembly shows for both secondary and elementary schools. This year, MADD Canada is touring with two productions: Mind Control for secondary school students and ACE for elementary school students.

New this year for schools and youth organizations is MADD Canada's interactive DVD, Braking Point. MADD Canada has developed an education tool to be used in high school classrooms that is designed to discourage the initiation of alcohol and cannabis use, prevent the progression to more frequent or regular use and reduce harms associated with that use. The DVD is accompanied by a classroom discussion and activity guide for facilitators.

Mrs. Kristensen explains, "The DVD presentations and facilitated classroom discussions will inform and educate youth about the social and health consequences of alcohol and cannabis use. We hope this information will enable youth to develop healthy attitudes, and to gain the necessary skills to avoid the peer pressure that often surrounds substance use."

Braking Point features video segments of young actors who portray real-life experiences with the consequences and harms associated with problematic alcohol and cannabis use. The facilitated discussion will clarify values, provide information, enable peer to peer learning, and focus on decision-making, empowerment and skill-development.

A total of 4,500 copies of Braking Point will be distributed free to schools and educators across Canada. The production is available for English, French and Aboriginal audiences and has been made possible through financial contributions from Health Canada and Suzuki Canada Auto Dealers Foundation.

Young Canadians, students and teachers are encouraged to visit www.maddyouth.ca for more information on MADD Canada's youth programs and services, to order Mind Control or ACE, or to obtain a copy of Braking Point.
/For further information: www.maddyouth.ca
www.madd.ca/ IN: EDUCATION, MEDIA, SOCIAL

Contact Information

  • Wanda Kristensen, Director of Programs
    Primary Phone: 800-665-6233 ext. 229