SOURCE: DogCatRadio.com

August 22, 2007 16:56 ET

Website Sees Record Spike Due to Pet-Friendly Vehicles

LOS ANGELES, CA--(Marketwire - August 22, 2007) - It wasn't a celebrity or a religious event that drove a record number of internet surfers to DogCatRadio.com last week. It was pet lovers from all across America wanting to see this month's pet-friendly vehicle review.

From SUVs to Minivans, vehicle review days have become popular for DogCatRadio.com. The latest review had a rank spike of over 2 million (source: Alexa.com).

"Pet owners are a loyal and strong purchasing demographic that consider their pets part of the family. Obviously they take that into consideration when shopping for a new car," says Linda Peterson, producer at DogCatRadio.com. "That is why we began reviewing vehicles that were not just great for families, but for pets as well."

According to the American Pet Products Manufacturer Association, Americans are expected to spend over $40 billion this year (2007) on their pets.

DogCatRadio.com which reviews an assortment of pet and human products also features training and cooking segments via podcasts.

"We cater exclusively to pet lovers in every city," says Adrian Martinez, president of DogCatRadio.com. "Along with that, we try to feature a variety of products, automobiles, pet-friendly resorts and anything else that would interest pet people."

The last time DogCatRadio saw such a surge was in November of 2007 after it made the cover story of the New York Times website and was later the #1 most emailed story.

"It's wonderful to know that so many people care about their pets," says Kathryn Segura, a Hollywood animal trainer. "I even make sure to buckle up my pets when I drive with them somewhere."

The next pet-friendly vehicle review is scheduled for August 31st, 2007

For more information visit: www.DogCatRadio.com

Contact Information

  • Contact:
    Adrian Martinez
    (818) 495-3088