SOURCE: Webtrends


May 25, 2011 08:00 ET

Webtrends Achieves Record Sales and Bookings Through Refined Strategic Direction in FY11

PORTLAND, OR--(Marketwire - May 25, 2011) - Webtrends, the company pioneering unified mobile, social and Web analytics and engagement, announced today that it has achieved its highest sales to date for FY2011 (1Q through 3Q), setting the company up for a record sales year. Through a laser-focused vision to provide the most complete and compelling products and services offering, international expansion, and an increased focus on software as a service (SaaS), Webtrends also recorded its best bookings quarter in the company's history.

For FY11, Webtrends set new sights for its strategic direction to expand its total product offering beyond analytics to include all areas of digital engagement. Through acquisitions, strategic partnerships and innovative technology development, Webtrends now offers a broadened and unified product portfolio for mobile, social and Web, and encompassing apps, ads, analytics and optimization.

In 3Q11, global year-on-year growth of its hosted analytics offering has grown 23 percent, optimization products and services has grown 53 percent, social measurement has grown 78 percent, and hosted segment and score has increased by 39 percent.

"Today more than ever, brands need to understand, meaningfully reach and engage their customers online," said Alex Yoder, Chief Executive Officer of Webtrends. "We're focused on providing global marketers today the most complete and advanced products and services offering to analyze and optimize digital brand identities, and reach customers in the most compelling way."

An increased focus on international availability of products and services has also proven to be a successful move for Webtrends. With the opening of a Tokyo office, and regional ramp-ups in London and Melbourne, Webtrends has grown its international business by 28 percent year-on-year for 3Q11.

Webtrends has successfully transitioned its model from a software company to one driven by SaaS. 74 percent of Webtrends' revenue stream is now recurring, and more than 72 percent of new sales are SaaS. Analytics 10, the company's flagship SaaS solution, launched earlier this month and features state-of-the-art capabilities around multichannel analytics, incorporating social, mobile, Web and marketing ecosystem data in one solution.

Its advanced offerings are resonating with current and new clients. Key customer wins by Webtrends in FY11 to-date include: ADIDAS, The Bank of Tokyo, CVS Pharmacy, Deutsche Lufthansa AG, Devry University, Home Box Office (HBO), IBM, JCPenney Corporation, Johnson & Johnson, Kimberly-Clark, The McGraw-Hill Companies, Microsoft, Nordea Bank Sverige and PricewaterhouseCoopers.

About Webtrends, Inc.
Webtrends enables meaningful digital engagement between companies and consumers everywhere they are online: on mobile devices, social networks and the Web. Through a broad product offering encompassing apps, ads, analytics and optimization, Webtrends provides digital marketers with a unified, cross-platform view into consumer behavior, easy-to-use digital engagement tools, and a clear path for action to deliver meaningful clicks, conversions and campaigns. The company's 3,500 clients span the globe and include: Associated Press, Barclays, BMW, China Telecom, Coca-Cola, Hitachi, Microsoft, The New York Times, Petrobras and RIM. Webtrends is co-headquartered in Portland and San Francisco, with offices in London, Melbourne and Tokyo. For more information, please visit us at, or follow us on Twitter at @webtrends.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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