SOURCE: Webtrends

Webtrends

March 11, 2010 08:00 ET

Webtrends Adds Flash Tracking to Its Facebook Analytics Capabilities

Webtrends' Recently Announced Facebook Analytics Now Supports Flash Tracking to Open Rich Customer Interactions to Facebook Marketers

PORTLAND, OR--(Marketwire - March 11, 2010) -  Webtrends, an enterprise customer intelligence company, today announced additional Facebook measurement capabilities allowing marketers to track Flash based applications and tabs inside Facebook for the first time. Adobe Flash, a multimedia platform that is popular for adding animation and interactivity to web pages, is increasingly becoming the development platform of choice for large brands within Facebook.

Why does Flash Tracking Matter to Marketers? Apps vs. Tabs:
Facebook allows the use of a safe version of Flash on the custom tabs built inside a Facebook fan page. Marketers typically develop campaigns using Flash because it offers rich interactivity, but brands have only been using Flash in Facebook apps because of a lack of tracking on tabs. While apps inside Facebook are great resources for marketers, tabs have much higher engagement rates because they do not require users to click the 'do you want to allow' permission box that appears for every app within Facebook.

"Facebook presents an active and participatory web community with growth and engagement marketers have never before seen," said Jascha Kaykas-Wolff, vice president marketing, Webtrends. "Understanding the Facebook ecosystem, how to market inside it, and ultimately how to measure it, is critical. Measuring Flash on custom tabs opens a whole new set of opportunities for Facebook marketing."

Webtrends Facebook Analytics
Webtrends' new Facebook Analytics capabilities utilize Webtrends Analytics 9, which combines our powerful real-time analytics engine with its best-in-class user interface. Tracking custom tabs, applications and sharing provides the most complete measurement of Facebook available in the market. Additionally, using Analytics 9's RSS overlay capabilities, marketers can easily see the impact of promotional efforts. For the first time, marketers can view Facebook Analytics alongside other digital marketing investments such as websites, microsites, blogs, mobile apps, and more.

Webtrends Facebook Analytics Webinar
Webtrends will host a webinar on leveraging Webtrends Analytics 9 for Facebook on April 7th, 2010 at 1:00 p.m. EDT / 10:00 a.m. PDT. For more information or to attend the webinar, please register here

If you are interested in seeing more about how you can measure Facebook in Webtrends Analytics, please visit our solutions page here.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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