SOURCE: Webtrends


March 23, 2010 08:00 ET

Webtrends Adds to Its Growing List of Facebook Analytics Capabilities With Integration of Webtrends Optimize

Webtrends Optimize for Facebook Analytics Will Allow Marketers and Facebook Developers Ability to Test, Segment and Target Campaigns

PORTLAND, OR--(Marketwire - March 23, 2010) -  Webtrends, an enterprise customer intelligence company, today announced upcoming Facebook measurement capabilities that will mark the first deployment of an enterprise optimization application, available in the next iteration of Webtrends Optimize. With this release, Facebook marketers and app developers will be able to harness the power of A/B and Multi-Variate testing to increase the effectiveness of marketing campaigns. 

The ability to optimize marketing campaigns inside Facebook is a big step forward in the evolution of social media marketing. Optimization capabilities bring the rigor of statistical analysis to the social environment, providing a new level of maturity and sophistication in what is a burgeoning medium. Webtrends Optimize in Facebook will be used to not only improve a user's experience through testing, but also to deliver marketing offers and advertisements to users inside the platform.

"Giving marketers the ability to optimize Facebook campaigns is an important step for us," said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. "With the ability to measure ads, custom apps and tabs, Flash, and testing, Webtrends undoubtedly provides the most comprehensive way to measure and optimize what marketers are doing inside the most densely populated and active site on the web." 

Why is Optimization Important to Marketers in Facebook?

The goal for marketers is to realize fast results, increase conversions with smaller budgets, and compare marketing investments across online channels with reliable data. Webtrends Optimize provides marketers with the platform and people to test digital content in real-time. As more and more marketers begin to implement campaigns within custom tabs and apps inside Facebook, they will see a greater need to optimize their investments and campaigns.

Campaign optimization is not a one-time activity. In this case, for a custom built tab or app, campaign optimization improves marketing performance and should be applied to Facebook.

If you are interested in learning more about measuring Facebook campaigns using Webtrends Optimize for Facebook Analytics, please visit our solutions page.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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