SOURCE: Webtrends

Webtrends

June 30, 2011 08:00 ET

Webtrends and DTE Energy Team Up to Name Baby Eagles via Facebook

Webtrends Apps Powers DTE Energy Sponsored Baby Eagle Naming Facebook App for July 4th Celebration

PORTLAND, OR--(Marketwire - Jun 30, 2011) - Webtrends, the leader in unified mobile, social and Web analytics and engagement, announced today that it has teamed with DTE Energy and their main subsidiary, Detroit Edison, to develop a Facebook app where visitors can vote to name four eaglets hatched earlier this year on DTE Energy property.

To vote on what the eaglets' names should be, participants can visit the app at DTE Energy's Facebook page. Additionally, visitors can also find photos of the eaglets on DTE Energy's Facebook page. The four sets of names voters can choose from are:

  • Amp, Volt, Watt and Ohm
  • Liberty, Justice, Freedom and Courage
  • Erie, Superior, Huron, Michigan
  • Kilo, Mega, Giga and Terra (a.k.a. 'The Watt Family')

Voting will run through Friday morning, July 1st with the winners announced Friday afternoon.

This creative social media project highlights DTE Energy's innovative customer engagement and conservation efforts. DTE Energy has been exceptionally active in exploring fresh ways to engage with customers via Facebook. In addition to the recent eagles naming app, they have also developed a fun, easy way to share energy saving tips with fans through their "Retro Tech Shop" Facebook app, also powered by Webtrends.

By offering these lightweight, engaging apps for their customers and their friends, DTE Energy is aiming to increase meaningful customer engagement, attract more fans to their Facebook page and boost the number of user posts that share valuable information that everybody can use.

"Webtrends has helped DTE Energy grow our fan base and efficiently engage with many fans quickly. We look forward to continuing to grow our fan base and increasing engagement even more using the Webtrends Apps platform," Katie Ten Brink, Managing Editor, Digital Communications, DTE Energy.

To learn more about Webtrends Apps visit: http://apps.webtrends.com.

About Webtrends, Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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