SOURCE: Webtrends


October 20, 2009 08:00 ET

Webtrends and Teradata Integration Helps Marketers Measure Online and Offline Data

Together Webtrends and Teradata's Integrated Web Intelligence Solution Empowers Marketers to Take a True 360 Degree View of Their Customers

PORTLAND, OR and WASHINGTON, DC--(Marketwire - October 20, 2009) - Webtrends, an enterprise customer intelligence company with Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, are collaborating to provide marketers a full view of their customers online and offline data.

By integrating Webtrends' customer intelligence solution with Teradata's Integrated Web Intelligence (IWI) solution, marketers can drive revenue across multiple channels, reduce overall cost and improve satisfaction across their customer base.

The customers who visit a company's website also call support lines, receive direct mailings and catalogs and chat about organizations through blogs, social networks and other new media tools. In order to build lasting and profitable relationships with these customers, marketers need to connect burgeoning data systems that work together to connect the data systems that independently manage these online and offline interactions. The Webtrends and Teradata integration helps enterprises eliminate the data silos throughout an organization.

"We live and breathe the online data that business leaders strive to first measure and then take action against," said Alex Yoder, CEO, Webtrends. "But that isn't enough. In today's multichannel operations, marketing campaigns affect consumer purchasing decisions made from both online and offline activity. There is a constant need to optimize and measure these campaigns and analyzing this collective data is paramount."

"The insight gained by leveraging Webtrends highly enriched online data with Teradata's Integrated Web Intelligence solution enables companies to improve conversion rates by increasing the relevance of offers and promotions across online and traditional offline channels. With this advanced insight, marketers can also devise strategies for migrating customers from high cost to low cost channels," said David Grant, vice president of global industry solutions, Teradata Corporation.

A July 2009 report from Forrester Research titled "The Multichannel Consumer" stated, "Seventy percent of US online consumers research products online and purchase them offline."

This statistic speaks directly to need for an integration partnership between Webtrends and Teradata. Webtrends has the ability to give customers free access to its data through its open API as well as seamless integration with Teradata's IWI solution via the Teradata Open Exchange partnering network.

Specific benefits of the Webtrends and Teradata integration include:

Increase conversions, revenues: Understand the true drivers of campaign conversion and the interplay between online and offline sales, rather than relying on isolated events or dislocated indicators. Use this insight to take advantage of cross-sell and up-sell opportunities on different channels, as well as improve the timeliness and relevance of offers, both online and offline.

Reduce marketing costs: Optimize the allocation of marketing resources based on congruent comparisons of performance across channels. Data integration makes it possible to apply traditional customer relationship management fundamentals to online channels, along with traditional offline ones.

Improve customer satisfaction: Build stronger customer relationships by customizing offline correspondence based on their online preferences and behaviors. Identify and target "high value" customers across channels, and use online customer churn patterns to improve online and offline retention.

Leverage customer insight: Go beyond traditional "transactions/purchase" behavior to truly understand customer intent and engagement with your company to drive loyalty, retention and revenue.

For more information on how Webtrends and Teradata work together, please visit our partner page:

Also, to learn more about the Webtrends and Teradata integration, please log onto Webtrends and Teradata Webinar, on December 2, 2009. Forrester analyst John Lovett, Webtrends and Teradata will present full product integration and customer deployment scenarios.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing, data warehouse appliances, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the web at

Contact Information