SOURCE: Webtrends

Webtrends

July 27, 2011 08:00 ET

Webtrends Announces Availability of New, Price-Shattering Social Suite

With Free, Middle-Market and Enterprise Pricing Offerings, Automated Suite Stands to Change Way Brands Market on Facebook

SAN FRANCISCO, CA--(Marketwire - Jul 27, 2011) - Webtrends, the global leader in unified mobile, social and web analytics and engagement, today announced a new and dramatically enhanced version of its social offering, now named Webtrends Social. Webtrends Social stands to change the rules of Facebook marketing, with disruptive pricing, a free model and unmatched measurement.

Formerly Webtrends Apps, Webtrends Social expands beyond apps and campaign analytics to include page dashboards and wall management, coupled with easy tools to build, customize and get branded apps to market quickly with an easy-to-use drag-and-drop design. Social marketers can now build, promote and manage their Facebook presence without having to write a single line of code or integrate disparate tools.

Another significant development with Webtrends Social is the pricing model. Aggressively priced, it has an entry level offering that makes the suite free for one Facebook page and one app, which is an industry first. In addition, Webtrends Social also offers a mid-tier solution targeted to meet the needs of the currently underserved middle market: for pages and brands with less than 100K fans, pricing is just $250/month. For enterprise market (greater than 100K fans) Webtrends Social is also priced significantly below going market rate.

Webtrends Social brings together all of the functionality a social marketer needs in a single suite that is designed to be truly self-service.

  • Do It Yourself Campaigns: Webtrends Social's app builder is unique in the marketplace because it doesn't require code to customize. Relying instead on UI controls similar to those used in Photoshop and PowerPoint, it allows social marketers to quickly and easily create custom layouts and designs. The suite was designed with tracking built-in, which means setting up campaign tracking requires only a few clicks to configure.

  • World Class Analytics: Webtrends Social is the only social marketing suite to offer analytics from all of Facebook's data sources: Graph API, Insights API and the exclusive Ad API. Webtrends also brings its industry-leading analytics capabilities to measure the areas Facebook doesn't: Apps and Campaigns.

  • Wall Management: Webtrends Social simplifies the task of moderating wall posts using keyword filters to automatically delete posts or to send alerts for review. Social also allows users to publish to their own wall in real-time or schedule posts for the future.

Webtrends is part of an exclusive group of resources to be named a Facebook Preferred Developer Consultant. In addition, Webtrends is one of a select few participants in the Facebook PDC group to have access to the invite-only Facebook Ads API.

"With the evolution into Webtrends Social, we are now able to help social marketers with their full range of duties in a suite designed to monetize fan programs, not just build them," said Peter Yared, VP of Social, Webtrends. "Social marketers need help consolidating the slew of tools they require to do their job while showcasing what exactly is driving value and why."

Webtrends Social is available now and free Starter accounts can be created online at http://social.webtrends.com.

About Webtrends, Inc.
Webtrends is the global leader in unified mobile, social and web analytics and engagement. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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