SOURCE: Webtrends


October 19, 2010 06:00 ET

Webtrends Appoints Hope Frank as Chief Marketing Officer

LONDON--(Marketwire - October 19, 2010) -  Fresh from a 2010 IPO win in the mobile data services category and a media launch in APAC, Hope Frank joins Webtrends as Chief Marketing Officer.

For more than 20 years, Frank has driven marketing for B2B and B2C companies including Motricity, Vivitar and digital partner programs with AEG and ESPN. As a founding partner of a branding and digital media firm, she established global brand standards for NIKE, launched the Starbucks Wi-Fi network and delivered digital programs for enterprise and financial clients. Frank's expertise extends to global media and investor relations. She is a founding member of The CMO Club as well as an advocate for "Women in Technology" in Asia. She will be based in both San Francisco and the Portland corporate headquarters.

"Hope is a strategic visionary, and unparalleled in digital media," said Alex Yoder, CEO, Webtrends. "Our business has grown exponentially as clients create, measure and improve digital programs. Hope's expertise will further accelerate our growth."

The recent launch of Webtrends Apps and Ads proves Webtrends continues to meet the expanding needs of today's marketers. More than 7,000 leading brands depend on Webtrends for mobile, social and web analytics, including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Microsoft, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras.

"The pace of mobile innovation is unprecedented. As the leading global pure play in mobile and social analytics, we are in an enviable position," explains Hope Frank, CMO, Webtrends, from the London Engage 2010 Conference. "We deliver the best-of-world tools for creative technologists to analyze, optimize and realize the magic of their digital campaigns."

About Webtrends Inc.
Webtrends helps marketers create, measure and improve campaigns across all digital channels. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Phone: 1-877-932-8736
Twitter: @webtrends

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