SOURCE: Webtrends


April 25, 2011 08:00 ET

Webtrends Augments Agency Program With New Web Property Aimed at Educating and Empowering Digital Marketers Highlights Company's Growing Presence In Agency Community

PORTLAND, OR--(Marketwire - Apr 25, 2011) - Webtrends, the global leader in mobile and social analytics, today announced the launch of an innovative online community -- -- where digital marketers can go to learn about best practices within their industry, access resources to improve the design and performance of online campaigns and gather to connect, network and discuss any topic of interest in their fast-changing profession.

Recognizing that the needs of its agency partners are unique, Webtrends developed specifically to provide agencies with the company's most relevant training, support and thought leadership materials for their work.

Similar in spirit to the newly launched Facebook Studio community, will also celebrate examples of mobile and social marketing innovation and provide agencies and digital marketers a forum to share campaigns, best practices and knowledge.

Access to is free, as is access to educational resources such as webinar transcripts and other tools of thought-leadership compiled by Webtrends' digital analytics and marketing experts.

"Supporting our highly valued agency partners is one of our top priorities at Webtrends," said Alex Yoder, CEO, Webtrends. "The rapid introduction of mobile and social advertising platforms has radically changed the rules of the game and many digital marketers are thirsty for the latest resources and strategies needed to drive client success. Want more Facebook 'Likes' and 'Shares'? Want to optimize Facebook Ad spend? Need the tools to measure the social and mobile experience? has the information digital marketers are looking for."

Webtrends' new online community highlights the company's growing presence in the digital agency community. The company's agency program has already inked more than 45 of the world's leading digital marketing agencies as partners including Tribal DDB, Ciru.cs, Crispin Porter & Bogusky and VML.

"The commitment and level of service Webtrends offers VML and our clients is unmatched in the analytics space," said Eric Beane, Director, Analytics & Optimization -- VML. "The agency partner team is willing to jump in and help ensure we can deliver the best possible solution that focuses on the most important outcome -- our client's success."

To learn more about Webtrends services for digital marketing agencies visit or

About Webtrends, Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Phone: 1-877-932-8736
Twitter: @webtrends

About VML
Since 1992, VML has delivered creative solutions at the intersection of marketing and technology. With the widest range of client partner engagements, VML delivers national, regional and global agency of record responsibilities, enterprise website strategy and development, and emerging media leadership.

VML is recognized by Advertising Age as one of the top digital marketing agencies in the United States; the agency was named a Leader in the Forrester Wave™: U.S. Interactive Agencies -- Strategy and Execution, Q3 2009.

VML engineers best-in-class digital experiences for some of the most respected and recognized brands in the world, including Accenture, Carlson Hotels Worldwide, Cartoon Network, Colgate-Palmolive, Dell, DANONE, ESPN, Fannie Mae, Ford, Gatorade, Hershey's, LG, Microsoft, Sam's Club, SAP, Southwest Airlines, Warner Brothers, Waste Management, Western Union and Xerox.

VML is headquartered in Kansas City, Missouri, with principal offices in New York, Seattle, London and Milan. VML has been a member of the WPP Group of global communication agencies since 2001.

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