SOURCE: Webtrends

Webtrends

September 26, 2016 09:00 ET

WEBTRENDS COMPLETES EU-U.S. PRIVACY SHIELD CERTIFICATION

After a thorough review, TRUSTe verifies that privacy practices at Webtrends meet requirements of the new EU data transfer framework

PORTLAND, OR--(Marketwired - September 26, 2016) - Webtrends, a leading provider of data, analytics and personalization solutions, today announced it has achieved EU-U.S. Privacy Shield certification with the U.S. Department of Commerce. Webtrends worked with TRUSTe to review and verify that its data privacy management practices meet the new Privacy Shield EU data transfer privacy framework requirements. TRUSTe will also provide independent dispute resolution services to address privacy related questions from users and ongoing access to privacy guidance through the TRUSTe Global Privacy Solutions team.

Webtrends has a long history of strict data protection and continues to undertake initiatives that ensure the company remains at the forefront of industry best practices to mitigate risks related to security and privacy.

"For many years, Webtrends has made significant investments in privacy and security, working to minimize the amount of personal data collected by default, pseudonymize identifiers and safeguard our clients' data," explained Xavier Le Hericy, Chief Security Officer at Webtrends. "This work supports the toughest data protection laws and allowed us to quickly align with the new Privacy Shield principles. We believe Privacy Shield will prove to be an effective mechanism for many years, especially as we transition to the upcoming EU General Data Protection Regulation (GDPR) in the spring of 2018."

TRUSTe follows a three-phase process to prepare companies for EU-U.S. Privacy Shield certification using a combination of experienced privacy analysts, proven assessment methodology and a powerful Assessment Manager technology platform. Phase I includes a comprehensive review of the companies privacy practices versus the Privacy Shield standards and creation of a detailed privacy finding report. Phase II includes a collaborative review of the privacy findings and the implementation of remediation recommendations. Phase III includes activation of the dispute resolution service and access to privacy guidance along with the privacy findings report in Assessment Manager to support ongoing privacy compliance.

"We believe a strong data privacy management program is critical for companies to build customer trust and ensure privacy compliance," said TRUSTe CEO Chris Babel. "TRUSTe has partnered with Webtrends to help ensure they meet the Privacy Shield framework requirements and can demonstrate their privacy commitment to users, partners and regulators."

About Webtrends Inc.

For more than 20 years, Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue.

Today, the Webtrends Infinity™ big data platform is revolutionizing data, analytics and optimization for many of the world's leading brands including Microsoft, Air France-KLM, Kimberly-Clark, HSBC, Marks & Spencer, npower, BMW, Toyota, Bayer, Bosch and many more.

About TRUSTe

TRUSTe powers privacy compliance and trust by enabling businesses to use data across their customer, employee and vendor channels. We have nearly 20 years' experience and a team of over 150 professionals dedicated to providing data privacy management solutions and services, including assessments, certifications and our SaaS-based Platform. The Data Privacy Management Platform provides control over all phases of privacy; from conducting assessments and implementing compliance controls to managing ongoing monitoring. Companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand. For further information see www.truste.com.

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