SOURCE: Webtrends


April 26, 2012 08:00 ET

Webtrends Delivers Just-in-Time Insights With Heatmaps

Webtrends Heatmaps Scale Without Limits

PORTLAND, OR--(Marketwire - Apr 26, 2012) - Webtrends, the global leader in digital marketing optimization and relevance through real-time, unified analytics and customer intelligence, announced today the availability of Webtrends Heatmaps. Designed to provide just-in-time insight into visitor interactions and site activity, Webtrends Heatmaps help interactive marketers optimize conversions and improve visitor experiences.

Available as an add-on capability for current Webtrends Analytics On Demand customers, Webtrends Heatmaps are tightly integrated into the Analytics 10 platform, providing easy dashboard-access to intuitive mobile site and website visualization overlays. Utilizing purpose-built architecture designed for scale, Webtrends Heatmaps can crunch click data for brands of any size, without limitations on the number of domains or pages. Webtrends Heatmaps have the flexibility to be deployed wherever they're needed across sites and pages.

"Webtrends continues to innovate and accelerate the value delivered through Webtrends Analytics On Demand, the leading platform for digital measurement," said Steve Earl, Director of Product Marketing for Webtrends. "Available in our latest release of Analytics 10, Webtrends Heatmaps provide interactive marketers an intuitive understanding of visitor activity within minutes, instead of hours or days."

Through crisp, detailed data visualizations, Webtrends Heatmaps provide rapid insights into visitor activity in order to:

  • Test the effectiveness of buttons, links, menus, widget positions and site layouts
  • Identify and monitor conversion effectiveness
  • Improve content availability and accessibility
  • Analyze user behavior to improve usability and information architecture
  • And present site activity trends to non-technical audiences

For more information about Webtrends Heatmaps, visit or call 1.877.932.8736.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras.
Phone: 1-877-932-8736
Twitter: @webtrends

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