SOURCE: Webtrends

Webtrends

June 29, 2011 08:00 ET

Webtrends Drives Digital Marketing Success for Retail Industry Customers

Brands Including Art.com, One Kings Lane and Sobongo Utilize Webtrends to Create, Measure and Optimize Online Campaigns Across Digital Channels

PORTLAND, OR--(Marketwire - Jun 29, 2011) - Webtrends, the global leader in mobile and social analytics, today announced that it has added several customers in the retail space that are using the company's solutions to drive enhanced digital marketing performance.

Webtrends provides tools that enable marketers to get the most out of their digital marketing efforts including powerful mobile, social and site analytics, engagement tracking capabilities and campaign optimization solutions.

Art.com Inc., the world's leading online specialty provider of wall art, recently chose Webtrends' Analytics and Optimize solutions. Webtrends Analytics 10 will help the online retailer measure and understand customer behavior on its website while the Optimize solution will help test and improve website design for optimal visitor experience and conversion.

"Art.com has one simple goal -- to make art accessible to all -- and Webtrends will provide us with better insight into how our 10 million customers interact with the Art.com and AllPosters sites around the world," said Kai Schindler, Vice President of Customer Acquisition for Art.com Inc.

Online premium housewares retailer One Kings Lane is using Webtrends' Segments and Score solutions to provide deep customer insights for more effective targeted marketing campaigns. One Kings Lane will count on Webtrends' solutions to boost conversations and deliver a richer customer experience by better understanding the behaviors, demographics and preferences of their visitors.

Online shopping site Sobongo is utilizing Webtrends to enhance their marketing presence on Facebook. Sobongo utilized Webtrends' Apps solution to design, run and track the success of a giveaway campaign on Facebook. In less than a month, Sobongo gained 2,000 new Facebook Likes and more than 9,000 new Daily Deal email subscribers.

"Using Webtrends helped amplify the sweepstakes beyond what my developer and I could have done, and in a fourth of the time," said Melissa Porter, Web & Email Marketing Designer, Sobongo.

To learn more about Webtrends' capabilities for retail customers visit www.webtrends.com.

About Webtrends, Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: www.facebook.com/webtrends

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