SOURCE: Webtrends

Webtrends

March 22, 2011 08:00 ET

Webtrends Enhances Facebook Advertising Capabilities

Webtrends Apps Enhancements Make It Even Easier for Brands to Measure and Optimize Facebook Advertising Campaigns

SAN FRANCISCO, CA--(Marketwire - March 22, 2011) - Webtrends, the global leader in mobile and social analytics, today announced the release of new, industry-first enhancements to its Webtrends Apps offering. The new capabilities will significantly improve campaign tracking and provide easier campaign optimization through the added ability to create conversion funnels for Facebook campaigns.

Webtrends Apps users now have the ability to easily set up campaign conversion funnels between their apps and Facebook Ads through a seamless integration. Once Facebook connected, users will be able to select from the ads they have available in their Facebook Ads account and sync these with Webtrends Apps by selecting corresponding apps from their Webtrends Apps account. A conversion funnel is then built between these connections to provide valuable insights to digital marketers such as ad views, ad clicks, app views and actions.

An industry first, Webtrends Apps Facebook Ads Conversion Funnel is the only solution that offers brand marketers the ability to build and track ad conversions for each of their Facebook campaigns. 

"We have been continually impressed with the remarkable innovation, speed and efficiency of the Webtrends team and its products from the very beginning of our relationship," said Sara Anani, digital guru at Qtel's Virgin Mobile Service. "They have developed an unparalleled social success program that allows marketers to understand and develop Facebook ads to drive traffic to campaigns and provide unmatched analytics to measure success."

With the new enhancements to its Apps product, Webtrends significantly positions its customers to understand, convert and capitalize on Facebook advertising investments. Facebook ad spend is expected to more than double in 2011, reaching over $4 billion worldwide1 and the Facebook ad network is growing faster than Google's AdWords. 

"As marketers rush to invest in social advertising, particularly on Facebook, they are being challenged with understanding how to structure their campaigns, optimize them and measure success," said Peter Yared, vice president and general manager Apps, Webtrends. "We are focused on tackling this issue by providing marketers with simple-to-use, highly effective tools to increase customer engagement. We are committed to continued innovation to help marketers keep pace with this rapidly evolving landscape," continued Yared.

Facebook Ads Conversion Funnel Capabilities Available
As of March 22, 2011, Facebook Ads Conversion Funnel capabilities are available in Webtrends Apps. Learn how this integration can bring value to your organization, at http://apps.webtrends.com/.

About Webtrends, Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

1 eMarketer, January 18, 2011 http://www.allfacebook.com/facebook-doubled-its-share-of-online-advertising-2011-01

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