SOURCE: Webtrends


February 02, 2010 08:00 ET

Webtrends Helps Spirit Airlines Take Customer Experience to New Heights

Airline Leverages Webtrends Open Exchange Integrating Webtrends Analytics, Visitor Data Mart, and Optimize With Yesmail Email Marketing Solutions

PORTLAND, OR--(Marketwire - February 2, 2010) - Webtrends, an enterprise customer intelligence company, today announced that Spirit Airlines, the largest Ultra Low Cost Carrier (ULCC) in the United States, Latin America and the Caribbean, will leverage Webtrends Analytics, Visitor Data Mart, and Optimize offerings together to help drive a better customer experience online. Spirit Airlines will also integrate Webtrends Analytics with Yesmail's (an Infogroup company) (NASDAQ: IUSA) Enterprise email marketing platform. Together, these products and partners will enable Spirit Airlines to execute sophisticated marketing campaigns, and maximize analytics data to make actionable decisions.

Spirit Airlines has engaged with Webtrends because they were in need of a truly open customer intelligence platform that easily integrates with other marketing partners. The Webtrends Open Exchange allows this. The end result is an open framework of tools working together and sharing information to achieve more value across Spirit Airlines' marketing investments.

"The competition within the airline industry is incredibly fierce, and it is critical for us to go beyond that of which our customers demand," said Spirit Airlines' Senior Director of Consumer Marketing Bobby Schroeter. "We are excited to work with Webtrends as our customer intelligence vendor. With Webtrends' flexible architecture and ease of use, we are able to integrate web analytics in our daily processes and fully expect this to help drive our marketing efforts across the board. In leveraging Webtrends, we have access to innovative technology and expertise that enable us to enhance the efficiency of our business."

Webtrends Optimize and Visitor Data Mart Together:

Through their implementation, Spirit Airlines will use Webtrends Optimize to execute multivariate testing, segmentation and customer targeting to maximize revenue and streamline the purchase processes in regard to online and offline marketing activities. This, combined with rich segment data extracted from Webtrends Visitor Data Mart, enables Spirit Airlines to be ultra competitive while delivering a superior customer experience.

Webtrends Analytics 9 and Yesmail Integration:

Spirit Airlines will also integrate Webtrends Analytics 9 with Yesmail to achieve true closed loop re-marketing. The company is targeting low-utilization segments specifically and will also integrate the products with their custom voucher and coupon marketing system.

"Webtrends is focused on providing our customers the most useful tools that will help provide them with the most successful campaigns, regardless of who their other marketing partners are," said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. "Sprit Airlines represents an exciting example of what the Webtrends Open Exchange is all about. In implementing our solutions across online and off-line web and marketing campaigns and with other marketing partners, Sprit Airlines can have access to the technology and expertise it needs to reduce costs and optimize operations."

About Webtrends Open Exchange

Webtrends Open Exchange brings together world-class technology partners to improve customer relationships and boost overall marketing results. With Open Exchange, marketers are able to leverage award-winning web analytics to power industry-leading solutions for social monitoring, ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and more.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Yesmail

Yesmail is a recognized industry-leading provider of online solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of email marketing solutions, data management, media, social marketing and award-winning services for businesses of all sizes. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best-practices consulting. Yesmail was founded in 1997 and is a subsidiary of Infogroup, and a part of the new Infogroup Interactive division. Yesmail serves global brands in consumer products, retail, publishing, travel and finance industries. Corporate headquarters are located in Portland, Oregon, USA with offices in Atlanta, Austin, Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore.

About Spirit Airlines

Spirit Airlines, Inc. ( is the largest Ultra Low Cost Carrier (ULCC) in the United States, Latin America and Caribbean. Its all-Airbus fleet, the youngest in the Americas, flies more than 150 daily flights to 40 destinations. The company is based in Miramar, Florida.

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