SOURCE: Webtrends


December 17, 2009 08:00 ET

Webtrends Helps the Oregon Humane Society Improve Adoption Efforts Through the Web

Enterprise Customer Intelligence Company to Provide Free Service of Their Analytics Product to Oregon Humane Society

PORTLAND, OR--(Marketwire - December 17, 2009) - Webtrends, an enterprise customer intelligence company, today announced that they will be providing Webtrends Analytics for no fee to the Oregon Humane Society (OHS) in their continued efforts to support local non-profit organizations.

The Oregon Humane Society is using Webtrends Analytics to track website usage to encourage adoptions and donations. With Webtrends Analytics, OHS is able to see how people are navigating to a page which allows them to streamline the experience, as well as to track if they've abandoned the site before getting the information that they were seeking.

"We are excited and thankful to have the opportunity to use Webtrends Analytics at the Oregon Humane Society, as their knowledge on the complexity of data helps us to understand what people want and need from our site," said Barbara Baugnon, OHS Marketing Communications Director. "In our mission to End Petlessness, having a highly functional website is one of the keys to our success and we know that if people have a good experience on our website, we can save more animals. Webtrends flexible architecture allows us to integrate analytics into our processes giving us the opportunity to be the first source for people when they are thinking about adopting a pet, have a pet behavior question, or if they want to make a donation."

Webtrends Analytics provides the industry's most accurate picture of what's happening on an organization's website, along with the data analysis and integration tools to turn data into understanding your customers and business. With the recent addition of real-time data, alerts and notes, organizations can spot and share information faster and more efficiently -- both in the office and mobile.

"We are thrilled to expand our involvement in the local community through the donation of our Analytics product to the Oregon Humane Society," said Jascha Kaykas-Wolff, Webtrends vice president of marketing. "Webtrends Analytics provides OHS insights about how their adopters and donors use their site and knowing that the actions they're able to take with those insights will help OHS save even more animals is very rewarding."

Webtrends administered specific training classes, Webtrends for Marketing Professionals: Fundamentals I and II, which provided OHS with the ability to immediately begin interacting with their data while developing an insight into the activities and interactions occurring on their sites. Fundamentals I focuses on recognizing key success metrics that can be used to measure acquisition, engagement, conversion and retention efforts for the site, allowing the organization to make effective data-driven decisions. Fundamentals II focuses on understanding the implementation of campaign tracking in Webtrends, as well as how to measure ROI for online and offline campaign efforts for a more improved user engagement.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster, have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information