SOURCE: Webtrends

Webtrends

September 29, 2010 08:00 ET

Webtrends Hits Record Growth and Maintains Innovative Momentum

Experienced 85% New Business Growth Year Over Year for the Six Months Ending June 2010

PORTLAND, OR--(Marketwire - September 29, 2010) - Webtrends achieved record new customer bookings and continued growth for the second consecutive year. Since CEO Alex Yoder took the Webtrends helm in the summer of 2008, he has broadened the company's vision, product-base and revenue streams and has established Webtrends as a leading innovator in the digital marketing optimization industry.

Expanded Market Offerings
In July 2009, Webtrends acquired Widemile to provide customers with Webtrends Optimize, a multivariate testing and site optimization technology and service. Over the past six months, Optimize adoption has soared. Webtrends has added more than 30 new customers that leverage Optimize to test, segment, target and personalize their online marketing content, resulting in higher conversion rates and better customer interactions.

Webtrends also blazed a new trail in the social media marketing space by launching Analytics for Facebook in February 2010. It was the first offering to provide marketers with comprehensive tracking and measurement for campaigns inside Facebook.

In August 2010, Webtrends acquired Transpond and entered a licensing agreement with Marin Software, introducing these two new solutions to the market:

  • Webtrends Apps - enables any marketer to easily create, publish, manage and track campaign applications across social and mobile platforms with more than 20 engagement apps, conversion apps and content apps.
  • Webtrends Ads - optimizes return on ad spend by creating, measuring and improving performance marketing acquisition across paid search, mobile search, Facebook ads, the Google Display Network and more.

Webtrends has also established itself as the leader in the mobile analytics space. This week the company announced a partnership with Research In Motion to provide the BlackBerry® developer community with enterprise-class analytics.

Webtrends Momentum
As customers approach Webtrends with interest in Analytics for their website, Facebook and Mobile, Optimize, and now Webtrends Apps and Ads, the company continues to experience exceptional growth.

Webtrends experienced significant new business bookings growth of 85% year over year for the six months ending June 2010. Additionally, the company improved renewal rates to nearly 90% in fiscal 2010 while also adding over 240 new customers. 

Webtrends continues to invest heavily in research and development to provide new ideas and innovative solutions as digital marketing evolves. By improving usability and delivering valuable marketing technology, Webtrends enables clients to push the envelope with their digital marketing programs, increase engagement and further enhance their relationships with customers -- ultimately delivering ROI and helping increase their bottom line.

Staying One Step Ahead of Marketers' Needs
"More than ever, we are focused on helping our customers connect their spend on paid media with the derivative value of earned media," said Alex Yoder, CEO, Webtrends. "Today, the marketer must closely engage with customers and reach them through all digital channels. Webtrends now creates, measures, improves and manages marketing content across all digital properties to help connect the dots and clarify the picture in an ever expanding universe. We are committed to leading this stage of the marketing revolution. We never rest."

About Webtrends Inc.
Webtrends helps digital marketers create, measure and improve campaigns across all digital channels. Webtrends is the leader in measurement, optimization and integration of content across digital channels to maximize online marketing investment. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The New York Times and General Mills. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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