SOURCE: Webtrends


September 16, 2010 08:00 ET

Webtrends Introduces Analytics for Jive to Improve Community Adoption, Engagement and ROI

Webtrends Attends JiveWorld10 as a Silver Sponsor

PORTLAND, OR--(Marketwire - September 16, 2010) -  As enterprise collaboration and social communication continues to grow at an unprecedented pace, companies are looking to build adoption, further increase engagement and deliver ROI on their investment in social business channels. As such, Webtrends today announced the availability of Webtrends Analytics for Jive, providing powerful measurement capabilities to optimize enterprise collaboration and productivity. Webtrends is also a Silver sponsor at JiveWorld10, the social business event of the year.

"We're thrilled to have Webtrends sponsor our most important event of the year," said Bill Fitzgerald, Senior Director, Jive Worldwide Alliances. "Their Silver sponsorship is evidence of the momentum and the value we jointly bring to our customers."

"Our integration with Jive adds significant value for our mutual customers, and we have been looking forward to attending JiveWorld10 as a sponsor to showcase how we can help companies measure the effectiveness of their social business efforts," noted James McDermott, vice president Business Development at Webtrends. "Webtrends Analytics for Jive shows organizations exactly what is happening in their community. We help the enterprise build adoption over time and improve the content and usage of the Jive platform so they can increase productivity and contribution across their communities and deliver the value that social business software promises."

With Webtrends Analytics for Jive, organizations can:

  • Understand usage by department, by user, by group or by content
  • Measure adoption across wikis, blogs, documents, discussions and content groups
  • Gather detailed metrics on contribution, consumption and social actions
  • View content creation, views, edits and rating by department or individual
  • Optimize user experience

JiveWorld10 features Dr. Andrew McAfee, MIT Sloan School of Management; Chris Fletcher, Research Director of Gartner; Michael Copeland, Senior Writer of FORTUNE; and Tony Uphoff, CEO of UBM TechWeb. In addition, there are speakers from Alcatel-Lucent, Charles Schwab, CSC, EMC, Intel, Mattel, McAfee, Premier Farnell and SAP. Special guest appearances include Martin Cooper, inventor of the handheld mobile phone; Charlie Todd, Founder of Improv Everywhere; and Rives, Champion Slam Poet. 

JiveWorld10 takes place from September 14-16, 2010 at the InterContinental Hotel in San Francisco, California. This year's event is sold out and will be more than twice the size of last year's conference.

About Webtrends Inc.
Webtrends helps digital marketers create, measure and improve campaigns across all digital channels. Webtrends is the leader in measurement, optimization and integration of content across digital channels to maximize online marketing investment. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The New York Times and General Mills. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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Twitter: @webtrends

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