SOURCE: Webtrends

Webtrends

August 25, 2009 08:00 ET

Webtrends Introduces Sophisticated Self-Service Testing and Site Optimization

Webtrends Optimize Lets Marketers Perform A/B and Multivariate Tests and Target Profitable Customer Segments With Little or No IT Support

PORTLAND, OR--(Marketwire - August 25, 2009) - Enterprise customer intelligence company Webtrends today released a new service that helps marketers identify and publish top converting web content and perform advanced, segment-driven customer targeting in less time than previously possible.

Webtrends Optimize offers highly sophisticated self-service testing and segmentation, including a patent-pending approach to multivariate testing that produces valid results in a fraction of the time of other solutions. The self-service platform is complemented by a range of expert services, online training and best practices.

"Webtrends Optimize fills a void in the market for robust yet simple-to-operate testing and site optimization," said Casey Carey, Webtrends vice president of products. "Now, marketers can optimize content and target customers online with little or no IT assistance -- or hand off all or part of the work to the industry's most experienced testing and optimization consultants."

Webtrends Optimize offers:

--  Ease of use. The intuitive interface and streamlined user experience
    makes set up and execution of tests, segmentation and customer targeting
    faster and easier than ever.
    
--  Comprehensive solution. The testing and site optimization platform
    offers A/B testing and single-factor and advanced multivariate testing.
    Segment-driven targeting lets marketers customize site content based on
    keywords, geographic location and other factors.
    
--  Flexible delivery. Marketers can manage the self-service platform by
    themselves using comprehensive online resources and five hours of built-in
    monthly support - or they can rely on Webtrends consultants with four years
    of full-service testing and optimization experience to help run or manage
    the service.
    

Today's announcement follows Webtrends' acquisition last month of Widemile, a leading provider of multivariate testing and site optimization technologies and services.

In a July 30 blog post, John Lovett, senior industry analyst, said Webtrends' acquisition of Widemile "adds momentum to the trend that Web analytics firms are augmenting their offerings by adding adjacent and complementary services. Testing is a logical progression for companies that are maximizing their online opportunities with Web analytics data."

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster, have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at www.webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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