SOURCE: Webtrends


November 16, 2010 07:45 ET

Webtrends Launches Integration on AppExchange 2, the World's Most Popular Marketplace for Business Apps

Organizations Can Now Integrate Customer Web History Into Salesforce CRM

PORTLAND, OR--(Marketwire - November 16, 2010) - Webtrends today announced the launch of Webtrends CRM Exchange for Salesforce on's AppExchange 2, delivering detailed customer-level web behavior into contact and lead records within Salesforce CRM. Webtrends CRM Exchange helps sales, support and marketing representatives identify prospects and customers based on what they looked at and clicked on while visiting websites. Developed in partnership with American Data Company, Webtrends CRM Exchange is immediately available on AppExchange 2

Webtrends will be attending Dreamforce 2010, the cloud computing event of the year, at Moscone Convention Center in San Francisco December 6 - 9, 2010. Be sure to stop by the Astadia booth #513 for a demo and more information.

An Incomplete View of Prospects
Organizations use Salesforce for everything from prospecting and managing interactive communities, to segment-based marketing. Long before customers contact a company's sales or service team, they will turn to the web to research products, download information, search topics and find help. 

CRM Exchange Puts Webtrends Behavior Data into Salesforce
Webtrends CRM Exchange takes this behavioral data from Webtrends Analytics and puts it directly into the hands of sales and support organizations, within Salesforce.

"Marketing is becoming less about spending time to find new customers and more about referrals using various online communities," said James McDermott, vice president, Business Development, Webtrends. "Webtrends is delivering a solution that enables organizations to improve results through more knowledgeable customer relationships."

Delivering Customer Results
"We deliver engaging, interactive websites to our clients, and they demand access to detailed information about their customers and prospects," said Robin Temple, director of Digital Marketing for Lawrence & Schiller, an advertising and interactive marketing agency. "We use Webtrends CRM Exchange for Salesforce to help our clients deliver more relevant information to their prospects, have more informed conversations and close more business."

About Webtrends Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Phone: 1-877-932-8736
Twitter: @webtrends

About American Data Company
American Data Company is a business process and technology consulting firm specializing in cloud computing technologies. Since 2003, the company has assisted Mid-Market and Enterprise organizations to "do more with less" by leveraging cloud computing technologies such as the platform, CRM, ExactTarget, and Amazon Web Services. More information can be found at

About the Platform and AppExchange is the only proven enterprise platform for building and running business applications in the cloud. The platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CA Technologies, and Fujitsu, and 170,000 custom applications used by's 82,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the platform can be easily distributed to the entire cloud computing community through the AppExchange 2 marketplace, now featuring the ChatterExchange.

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