December 15, 2009 09:30 ET

Webtrends Makes Five Web Analytics Predictions for 2010

Prognostications Include Measurement, Social Media Marketing and Mobile Applications

PORTLAND, OR--(Marketwire - December 15, 2009) - Webtrends, an enterprise customer intelligence company, today announced key predictions for the web analytics industry in 2010.

"As we've seen the web progress to multi-threaded interactions across multiple domains, the year of 2010 will be one in which web analytics is re-invented," said Alex Yoder, Webtrends Chief Executive Officer. "In 2010, we'll see an increase in adoption of digital marketing, optimization, and real-time analytics, laying the foundation for the consumption and utilization of data that will give organizations incomparable insight into their business operations."

Over the past 15 years Webtrends has seen many evolutions in the web analytics industry. With web analytics remaining top of mind for the foreseeable future, Webtrends sees much of the focus in analytics over the next year being devoted to integration, segmentation, along with key insights in the social and mobile industries. In 2010, Webtrends predicts the following trends will be realized:

Top 5 Trends for 2010 Across Web Analytics

--  Multivariate testing and site optimization will cross the chasm and
    become an imperative for online businesses and marketing departments of any
    reasonable size.  Next generation solutions will leverage proven
    approaches, ease of use, and expert services to enable this transition.
--  2010 will be the year that integration of online with other enterprise
    data will take off.  Consumers are demanding that companies they engage
    with take into account their cross-channel behavior during interaction and
    as we go into 2010, if consumers are not receiving this tailored, informed
    interaction, they will find a new company to buy from.
--  Interactive marketing will continue to gain adoption in 2010, as we'll
    see email marketing, web analytics, and traditional campaign management
    vendors race to become the owners of the "hub" for interactive marketing,
    along with optimization and analytics.
--  2010 will define the principals for social marketing and lay the
    foundation for the next decade of marketing.  As people recognize that
    media is still media, and that social is about behavior, the social
    behavior theory will emerge.  Social search will heat up among top search
    players, thus the nature of SEO will give way to SSO and enterprise social
    platforms will hit a tipping point.
--  Mobile applications continued to grow throughout 2009 and will explode in
    2010 and 2011. In 2010, Apple will continue to grow as their exclusivity
    with AT&T expires next year and Android will accelerate exponentially as
    more droid phones will be brought into the market and developers will surge
    at the openness of the platform. This will give way to application
    analytics that will be generate significant buzz within the web analytics
    industry.
    

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at www.webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.