SOURCE: Webtrends

Webtrends

May 13, 2014 19:33 ET

Webtrends Named a Leader in Independent Web Analytics Evaluation

Achievement Based on 75-Criteria Evaluation of 6 Vendors That Provide Web Analytics

PORTLAND, OR--(Marketwired - May 13, 2014) - Webtrends, a leading provider of digital marketing solutions, today announced it has been named as a leader in the Forrester Research, Inc. May 2014 report, "The Forrester Wave™: Web Analytics, Q2 2014."

The report evaluated six analytics vendors based on 75 criteria, including current offering, strategy and market presence. Webtrends Analytics Product Family was evaluated.

According to the report, "... Webtrends has one of the largest web analytics businesses by revenue and is a Leader thanks to its emphasis on product innovation, customer support, and partnerships ecosystem. Web analytics is core to Webtrends' business as well as its strategy to help customers deliver optimized digital customer experiences across multiple channels."

The report also states, "Digital intelligence delivers the direct application of digital analytics at the speed that modern marketing activities demand. Most web analytics vendors have recognized this need, yet actionability of web analytics insights remains one of the biggest differentiating capabilities." 

Recent Webtrends product innovations include Webtrends Streams, which collects visitor-level behaviors as they happen and delivers them to a client's marketing ecosystem, and Webtrends Explore, a powerful application for ad-hoc data exploration, that was released in January but will be broadly available to all customers this summer.

"Webtrends spearheaded the digital analytics industry 20 years ago and to us this report highlights our ongoing leadership, innovation and strong customer service as the space continues to evolve," said Bruce Kenny, CTO, Webtrends. "The recognition is an honor and we believe it is a testament to the commitment and hard work of our team. We feel it is also confirmation to our customers that Webtrends delivers cutting edge and meaningful digital marketing solutions that can drive their business forward."

View the entire report on Webtrends' website here: http://webtrends.com/files/report/Report-Forrester_Wave_Web_Analytics.pdf

About Webtrends
Webtrends offers a portfolio of digital solutions that help brands understand consumer behaviors and enable them to act on those insights in the very moment they need to act. Utilizing advanced big data analytics, Webtrends solutions provide a consistent customer experience across all digital channels on any device the customer uses, helping brands remain connected and relevant to their customers, increase productivity and maximize yield on investments.

Webtrends transforms digital experiences for approximately 2,000 global brands including Microsoft, KLM Royal Dutch Airlines, Kimberly-Clark, HSBC, Marks & Spencer, npower, BMW, Toyota, The Telegraph, Lastminute.com and many more.

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