SOURCE: Webtrends


July 11, 2011 08:00 ET

Webtrends Named Preferred Analytics Solution for Microsoft SharePoint 2010

Webtrends Launches Integrated Business Analytics and Optimization Solution for SharePoint 2010 Customers Worldwide

LOS ANGELES, CA--(Marketwire - Jul 11, 2011) - Webtrends, a leader in unified mobile, social and Web analytics and engagement, today announced an alliance with Microsoft Corp. (NASDAQ: MSFT), naming Webtrends a preferred analytics solution for Microsoft SharePoint 2010.

Webtrends will work with Microsoft to optimize interoperability and performance, and will also engage in joint sales and marketing activities to drive Webtrends and SharePoint 2010 adoption. Also announced is the immediate availability of Webtrends Analytics for SharePoint 2010, providing quick time to value, with deployment in minutes, and compatibility with SharePoint initiatives, whether intranet or customer-facing websites.

A product of its explosive growth, SharePoint 2010 has evolved from an internal collaboration tool to a core business collaboration platform. To help customers gain deep marketing insights from SharePoint 2010 user data, Webtrends works with Microsoft to provide an easy, actionable analytics solution -- Webtrends Analytics for SharePoint 2010 -- for their community of SharePoint users. Setting up a SharePoint 2010 site for analysis with this solution takes just minutes and provides a depth of reporting not yet available elsewhere, tailored to the unique requirements of SharePoint 2010.

Webtrends Analytics for SharePoint 2010 delivers an intuitive, intelligent business analytics solution designed to interoperate with the SharePoint 2010 platform. Set up and installation of Webtrends Analytics is done within SharePoint 2010 administration, and is compatible with any SharePoint 2010 site, whether intranet, extranet, or internet site.

Furthermore, Webtrends for SharePoint 2010 is built on the innovative Webtrends Analytics 10 platform. Webtrends Analytics 10 provides powerful analytics across digital channels based on data collected through a variety of means including tags, feeds, APIs and public data. Webtrends for SharePoint 2010 enables marketers to measure the digital performance of their SharePoint 2010 initiatives side-by-side with mobile, social, site and other campaign efforts, through a highly visual infographic-based approach to data presentation.

"Webtrends has built an integrated analytics and optimization solution for our growing SharePoint community to help our customers get the most from SharePoint 2010," said Jared Spataro, director, SharePoint product marketing at Microsoft. "Many SharePoint customers worldwide are Webtrends customers. We expect that this alliance will help drive business results for SharePoint 2010 customers across the globe."

"Webtrends for SharePoint has enabled us to realize efficiencies in content management and improve effectiveness of marketing by providing innovative capabilities for our website," said Kim Weckert, Interactive Application Manager at Polaris Industries. "Webtrends serves as a core solution, along with SharePoint 2010 business intelligence, for the metrics that we need to manage our business and to engage in sophisticated targeting and remarketing through integrations with Microsoft Dynamics and our email service provider."

"As the provider of one of the largest cloud solutions in the world built on Microsoft technology, Webtrends has a history of collaboration with Microsoft on a variety of fronts," said Alex Yoder, CEO, Webtrends. "As marketing adoption of SharePoint 2010 continues, the need for cross-channel business analytics and optimization will become more acute. Webtrends for SharePoint 2010 provides an easy way for marketers to optimize their business performance and their investment in SharePoint 2010."

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About Webtrends, Inc.
Webtrends is a global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Phone: 1-877-932-8736
Twitter: @webtrends

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