SOURCE: Webtrends

Webtrends

October 07, 2011 16:29 ET

Webtrends Named a Web Analytics "Leader" by Independent Research Firm

"Unique Digital Analytics User Experience," "Support for Emerging Channels" and "Platform Openness" Noted as Key Differentiators

PORTLAND, OR--(Marketwire - Oct 7, 2011) - Webtrends, the global leader in unified mobile, social and web analytics and engagement, was cited as a "Leader," the highest designation recognizing products and strategy, in the web analytics industry in the October 2011 The Forrester Wave™: Web Analytics, Q4 2011 report by Forrester Research, Inc.

The research report, which evaluated major competitors in the enterprise web analytics industry, praised Webtrends' ongoing commitment to unified digital analytics noting, "Webtrends is committed to providing complete digital analytics for users across the enterprise." Additionally, Webtrends' strategy of being a "digital analytics specialist" was also highlighted as a differentiator for the company when compared to other major vendors evaluated.

Webtrends' focus on developing powerful analytics solutions for emerging digital channels, platform openness and the company's revolutionary and easy to use new interface released with their Analytics 10 product were also noted as key differentiator in this excerpt from the report:

"To differentiate itself from the competitive pack, Webtrends has aggressively expanded its support for emerging channels such as mobile and social, has maintained a strong ethos of platform openness, and, most notably, has undertaken a total user interface redesign with Analytics 10, resulting in a completely re-imagined and unique digital analytics user experience."

Additionally, the report cited Webtrends' unique position as, "...the last major independent enterprise web analytics vendor." Webtrends views this pure play position as a distinct competitive advantage, allowing it to focus strongly on developing innovative products that effectively address and solve the specific needs of modern digital marketers, without linking their solutions to other services that are unnecessary or confusing for their customers.

The research evaluated Webtrends most recent analytics product, Analytics 10. Analytics 10 was built specifically around the concept of unified digital analytics, giving marketers a deep understanding of their efforts and performance across mobile, social, site and intranet. Analytics 10 also integrates "data beyond the tag," blending data from tagged and untagged properties in a single analytics tool from sources such as Facebook, Twitter, iTunes, Bit.ly, RSS and others.

"We're incredibly proud to be named by Forrester as a leader," said Alex Yoder, chief executive officer, Webtrends. "The analyst comments clearly confirm that our strategy is working. We believe that we have set ourselves apart from the competition in vision, strategy and leadership in unified analytics, resulting in the most complete solution to address the challenges of today's digital marketer. Being the only pure play in our space, we can advance more rapidly into new channels, such as the social and mobile leadership that we have established. To be recognized for outstanding products, support and customer experience is testimony to how hard everyone at Webtrends works for customer success."

Copies of The Forrester Wave™: Web Analytics, Q4 2011 report are available for download on Webtrends website at: http://understanding.webtrends.com/forms/Forrester_wave_report_form?source=Webinquiry&details=60180

About Webtrends, Inc.
Webtrends is the global leader in unified mobile, social and web analytics and engagement. We help marketers create, measure and improve campaigns for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: www.facebook.com/webtrends

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